This Year's Fruity Friday Set For May 16

Main Category: Cancer / Oncology
Article Date: 21 Mar 2008 - 2:00 PDT

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World Cancer Research Fund (WCRF) has announced this year's Fruity Friday will be held on May 16 and it is expected to be the biggest in the history of the annual event.

The idea of Fruity Friday, which is part of Cancer Prevention Week, is to raise awareness about the importance of a healthy lifestyle and to raise funds for WCRF's research and education work.

Schools and businesses will be getting involved and among the celebrities who are backing this year's campaign are TV presenter Sarah Beeny and Arsenal footballer Theo Walcott.

Sarah Beeny said: "By raising awareness of how a healthy diet and lifestyle reduces cancer risk we come a step closer to help preventing this terrible disease. Please help support Cancer Prevention Week and make a difference."

Theo Walcott said: "As a footballer I have to take care of my body. Eating the right foods, maintaining a healthy weight and keeping physically active are not only good for footballers, they're good for everybody, especially at helping reduce the risk of cancer and other chronic diseases.

"WCRF's Cancer Prevention Week is a great way of spreading the 'get fit for life' message and that's why I'm right behind it."

Lucie Galice, General Manager for WCRF, said: "It's great that Theo and Sarah have both given their support. Fruity Friday is really important for raising vital funds for our research and education programmes and getting across the message that cancer is a largely preventable disease.

"But it is also a lot of fun and I would urge everybody to get involved. Even if you can only raise a small amount, it can make a real difference in helping us carry on with our vital work."

For more information about getting involved in Fruity Friday and to order a fundraising pack, call 020 7343 4205, email fruityfriday@wcrf.org or visit the website at http://www.fruityfriday.org

About WCRF

World Cancer Research Fund (WCRF) raises awareness that cancer is largely preventable and helps people make choices to reduce their chances of developing the disease.

This includes research into how cancer risk is related to diet, physical activity, and weight management, and education programmes that highlight the fact that about a third of cancers could be prevented through changes to lifestyle. For more information on the charity's work, visit http://www.wcrf.org

The WCRF report, called Food, Nutrition, Physical Activity, and the Prevention of Cancer: a Global Perspective, was launched in November 2007 and is the most comprehensive report ever published on the link between cancer and lifestyle. For more information, visit http://www.dietandcancerreport.org