Prudential Earns 2008 Marketing Excellence Award From The American Association For Long-Term Care Insurance

Main Category: Health Insurance / Medical Insurance
Article Date: 27 Mar 2008 - 16:00 PDT

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Prudential Financial's ability to deliver industry-leading marketing communications has earned its Group Insurance business unit a 2008 Marketing Excellence Award from The American Association for Long-Term Care Insurance. Prudential's Group Insurance business unit received the honor for its pre-packaged enrollment campaign, which markets its innovative, group long-term care insurance product specifically designed for small and mid-size U.S. employers. The product makes it easier for these employers to implement and administer a long-term care insurance program. Prudential's Group Insurance is a business of Prudential Financial, Inc. (NYSE:PRU).

"When we designed this enrollment campaign, we began with one, clear goal-to give employers a turnkey solution for implementing and managing an effective, long-term care insurance enrollment campaign," said Rea Kaschak, Vice President of Marketing Management for Prudential's Group Insurance. "Even though long-term care insurance is a valuable employee benefit, many employers hesitate to offer it because the enrollment process seems complicated, time-consuming, and just too overwhelming to manage. We are honored by the Association's recognition of our marketing solution and marketing materials."

The 2008 Long-Term Care Insurance Marketing Excellence Awards were presented by The American Association for Long-Term Care Insurance at the organization's National LTCi Producers Summit held at the Omni Hotel in Atlanta, Georgia earlier this year. The Summit boasted over 500 attendees.

"Our marketing excellence awards are the 'Academy Awards' of the long-term care insurance industry, recognizing those companies who have created the best brochures, advertisements, and promotional contests during the prior year," said Jesse Slome, Executive Director of the Association. "We're delighted to recognize Prudential's creative and highly effective materials as the Best of Show Winner in the Consumer Kit category."

Employers who sign up for Prudential's streamlined long-term care insurance product will receive a self-contained kit that provides easy-to-follow instructions and helpful hints for a successful enrollment. It also contains everything they need to help educate employees about long-term care insurance and generate awareness about the upcoming enrollment, including announcement kits, posters, table top tent cards, and flyers, as well as pre-written e-mails and flash message reminders. Plus, there's a supply of new-hire kits for use when new employees join the company.

"This award validates our marketing department's continuous efforts to give our clients valuable marketing solutions-solutions that help reduce their administrative burdens and give their employees the information they need to make wise benefit decisions," Kaschak added.

The American Association for Long-Term Care Insurance is the national trade organization for professionals dedicated to serving the long-term care needs of individuals, businesses, and organizations. For information about the Association, visit http://www.aaltci.org.

With over 20 years of long-term care insurance experience, Prudential is a leading long-term care insurance carrier serving individuals, associations, and employers. Superior service and product expertise allows Prudential's Group Insurance professionals to work easily and seamlessly across product lines, including long-term care, life, and disability insurance.

Prudential Financial, Inc. (NYSE: PRU), a financial services leader with approximately $648 billion of assets under management as of December 31, 2007, has operations in the United States, Asia, Europe, and Latin America. Leveraging its heritage of life insurance and asset management expertise, Prudential is focused on helping individual and institutional customers grow and protect their wealth. The company's well-known Rock symbol is an icon of strength, stability, expertise, and innovation that has stood the test of time. Prudential's businesses offer a variety of products and services, including life insurance, annuities, retirement-related services, mutual funds, investment management, and real estate services. For more information, please visit http://www.prudential.com.