Jamie Oliver And Sainsbury's Team Up To Feed Cash-strapped Families For A Fiver, UK

Main Category: Nutrition / Diet
Article Date: 28 Mar 2008 - 4:00 PDT

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Core Facts:

- Jamie Oliver and Sainsbury's team up to put affordable nutritious meals for four on the table for a fiver."Feed your family for a fiver" drive, fronted by Jamie Oliver, offers hearty, nutritious recipe ideas for families of four. Sainsbury's offers fresh meal ideas with ingredients at better than 100-year-old prices.

- As Britain tightens its budget this year, Sainsbury's is offering hungry families all the ingredients they need at better than century-old prices. Archivists at Britain's favourite supermarket chain have confirmed that the prices of many of the raw ingredients for Sainsbury's budget-busting recipes are lower in real terms than they were in the early 1900s.

- The first recipe in the "Feed your family for a fiver" campaign is meatballs and spaghetti. Analysis of materials from the Sainsbury's archive at the Museum of London reveals that a pound of beef from a 1903 Sainsbury's price list cost 1/6, or £4.28 in today's terms. A 1920 price list shows a packet of spaghetti costing 11d, or 97p in today's money, and a tin of tomatoes 10½ d, or 88p in today's terms. In today's money, that adds up to £6.13, excluding the cost of the other ingredients for the meal - onions, garlic and peas, making the cost of Sainsbury's meatballs and spaghetti substantially lower today than it was in the early 1900s.

- Jamie Oliver and Sainsbury's are joining forces to put affordable, healthy, hearty meals within reach of even the most cash-strapped British families this Spring, backed by a range of start-from-scratch recipes that will feed a hungry family of four for a fiver.

Quote:

Jamie Oliver said: "I've always been concerned about families trying to eat well on a budget and this initiative by Sainsbury's goes a long way to helping those who are counting the pennies." Judith Batchelar, Sainsbury's Director of Own Brand said: "We're determined to offer good quality, fresh food for our customers at an affordable price. These prices are lower in real terms than they were before World War 1 and our £5 feasts will satisfy a hungry family of four. Britain may be tightening its belt this year, but the family members who enjoy our £5 feasts won't be left hungry."

Feed Your Family for a Fiver!