HealthOpin II: Parents Weigh In On Child Health Issues

Main Category: Pediatrics / Children's Health
Article Date: 31 Mar 2008 - 2:00 PDT

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American parents are worried about their children's health according to the second installment of QualityHealth.com's 'HealthOpin' survey. With the school year nearing a close, obesity, depression, learning problems and behavioral issues top the list of parent's top health concerns.

The survey asked 10,102 Americans - dominantly Boomer women - if they were parents of school-aged children. Of those 3,832 that answered yes, 13 percent cited lack of exercise and depression as their top concerns about their children's health. 12 percent of respondents listed obesity as their top concern, 11 percent behavioral issues in school and 10 percent learning disabilities.

"This survey shows the concerns American parents have about their children's health are broad, but in many cases are interrelated," said Peter Burch, Marketing and Sales SVP for Marketing Technology Solutions, the owner of QualityHealth.com. "Parents need to research their health concerns and take proactive steps with their children to head off a potential health problem."

The same survey asked these parents and others if they provide regular care to a child, aging relative, spouse or other person close to them. Out of the 1,900 respondents who are caring for a loved one 51 percent said caring for that person takes a toll on their own health. Twenty-seven percent said that care-taking was having a "great impact" on their own health; 55 percent said that care-taking was having "a medium impact" and 17 percent said it was having little impact.

As the second installment in its "HealthOpin" poll series, QualityHealth.com polled its database of registered members between March 13 and March 14, collecting responses from 10,102 consumers interested in health matters. Survey respondents were 84 percent women and 16 percent men, and the majority of them were between the ages of 35 and 54. The survey's margin of error is +/- 3 percent. According to comScore, Inc., the global leader of measurement in the digital world, QualityHealth.com, with approximately 5 million unique visitors per month, ranks among the most visited health sites on the Web.

About Marketing Technology Solutions

Marketing Technology Solutions (MTS) is a media and technology company specializing in servicing health consumers and advertisers through proprietary algorithms that simultaneously personalize health content and target advertising based on a unique healthographic™ consumer profile. Healthographics™ are a proprietary combination of demographic and (age, gender, address) and consumers physical and emotional health profile. Our healthographic profile has upward of 250 individual data points. MTS specializes in connecting clients' brands with health-conscious consumers through data-driven patient education, targeted customer acquisition, syndicated research, and permission-based interactive marketing. MTS gains consumer insights through its network of MTS owned Web sites, QualityHealth.com, Healthpages.com and Nubella.com, whose 10 million members rely on the sites for health and wellness news, tips, tools, support groups, and patient education.

Marketing Technology Solutions