Vestcom International, Inc. Launches Turnkey In-Store Nutritional Program

Main Category: Nutrition / Diet
Article Date: 03 Apr 2008 - 4:00 PDT

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Vestcom International, Inc., the leading provider of data-driven, shelf-edge marketing solutions to major retailers and brand manufacturers in the grocery, drug, and mass merchandising industries, today announced the introduction of a turnkey nutritional grocery marketing program designed for retailers of all sizes. The new program provides retailers with easy-to-read, data-driven, integrated shelf communications that operate as color-coded nutrition "flags" used to identify foods that meet special dietary needs, such as Gluten Free, Healthy Kids, Organic, and/or Heart Healthy. The nutritional program gives retailers the opportunity to add value to the shopping experience by helping customers make healthier food choices with quick and simple health and nutritional information delivered at the shelf edge. Like all Vestcom shelf-edge programs, these data-driven health and wellness education marketing programs can be completely customized to any store chain specifications.

The informative SKU-related tags and related integrated marketing materials provided by Vestcom as part of the health and wellness nutrition program comply with an individual store's branding requirements, and capture the customer's attention without cluttering the aisles or interfering with overall store design. The tags support clean store policies, and they have a proven record of lifting sales. Retailers are invited to customize the nutritional program with their own logos and themes to reinforce a store's brand identity. The program is generally available to all interested retailers.

"The shift toward leading a more health-conscious lifestyle continues to pick up steam," noted Tim McKenzie, president and COO of Vestcom. "Retailers have seen an increase in 'better-for-you' products lining the shelves. Our new in-store health and wellness programs identify healthy products and streamline shelf execution for the retailer. These programs are a hit because the retailer benefits in many ways. They're easy to execute, they promote health, and they help shoppers make informed decisions, which makes shoppers very happy."

About Vestcom

Little Rock, Arkansas-based Vestcom is the leading provider of data-driven, shelf-edge communications and specialized marketing services for the retail industry-delivering proven results and influencing behavior at the point-of-decision for the nation's top retailers and their suppliers, processing more than 100 million price/promotion updates per week through its ten production facilities located across the United States. Vestcom's services benefit retail clients by reducing store operations expenses, increasing retail sales and improving product margins.

Vestcom International, Inc.