Speakers Announced For The Pharma Marketing Summit 2008 In Zurich

Main Category: Pharma Industry / Biotech Industry
Also Included In: Conferences
Article Date: 16 May 2008 - 0:00 PDT

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Eyeforpharma has announced 9 of their 30 speakers for Europe's biggest and most influential marketing strategy conference for pharma on 20-21st October in Zurich.

The conference, now in its 8th year, is yet to be officially launched. But in a sneak preview of the agenda they have announced that the following SFE experts will be speaking at the event:

- Ian Talmage, Bayer HealthCare, VP Marketing
- Christoph Ferse Bayer HealthCare, Director, Global eMarketing
- James Macdonald, Roche, Marketing Director
- Simon Goldberg, Abbott, Director Electronic Communications,
- Alan Jones, Janssen-Cilag, Head of CRM & eBusiness
- Graham Leask, Aston University, Lecturer
- Hans Nagl, Shire, Head of Marketing ROI
- Philip Owens Bayer Schering, Head of Gynaecology and Analogy
- Brian Smith, Open University, Visiting Research Fellow
- Luc Gasthuys, GlaxoSmithKline, Brand manager

The 2 day conference consists of presentations, workshops, roundtables, cocktail receptions and VIP dinners and is seen as the leading conference and meeting place for marketing executives in the pharmaceutical industry.

The wide range of topics at the summit will be split into 5 topic areas:

- How to optimize the ROI of changing marketing channels
- Marketing to changing stakeholders - nurses, pharmacists, payors, patients, KOLs
- Customer-centric marketing: changing demands
- How to balance e-marketing within traditional brand strategy
- Latest CRM trends to maximize marketing effectiveness

Find out the latest on the summit and receive details of early-booking ticket savings by signing-up here: http://www.eyeforpharma.com/marketing08

About the eyeforpharma Marketing Summit Europe

The eyeforpharma Marketing Summit was established 8 years ago and is now the world's leading and most established sales strategy conference for the pharmaceutical industry.

The event is organised and researched independently by eyeforpharma.

About eyeforpharma

eyeforpharma is a leading global source of information for the pharmaceutical industry. Our reputation has been built on quality, in-depth conferences that have distinguished themselves from competitors by the depth and breadth of research we put into each conference to ensure it is covering the hottest and most pertinent issues of the industry. Months are spent talking directly to senior executives in the industry, as well as relevant consultants and journalists and well respected solutions providers.

Please visit http://www.eyeforpharma.com to find out more about us.

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