10 VPs 85% Pharma Meet At Eyeforpharma's SFE USA 2008 Summit

Main Category: Pharma Industry / Biotech Industry
Also Included In: Conferences
Article Date: 16 May 2008 - 0:00 PDT

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There are currently 10 Pharma VPs and over 85% pharma meeting at eyeforpharma's Sales Force Effectiveness USA Summit. eyeforpharma have announced that the summit will sell out.

The two day event taking place June 23-24 in Philadelphia, USA, comprises presentation sessions, roundtables, workshops, a networking evening and an exhibition. Some of the topics to be explored at the Summit are identifying the right customer centric strategy for your company, Key Account Management, Incentive Schemes, the use of metrics, access to physicians, co-promotion, the effectiveness of first line managers and data analytics.

Latest Confirmed Speakers include:

- Ed Bryden, Senior Director Marketing Analytics, Abbott will help you identify the best data source and will discuss best practice for producing a reliable data program

- Don Hribek, Vice President Strategic Accounts , EMD Serono will explore which new selling models, including Key Account Management will give you the competitive advantage

- Mike Pucci, VP, External Advocacy, GlaxoSmithKline will discuss the value of medicine and the value of the sales representative and will analyze the current state of trust between consumers and the Pharma industry

Duke Garvin, Former Director of Sales Excellence of Pfizer claims that "The Eye-For-Pharma Symposium is designed to help you build that competitively superior Sales Effectiveness program." a sentiment echoed by Kate Eversole, the director of the event: "We are so proud to be part of this ongoing improvement of pharma's sale forces, their conduct and their success in generating top-line revenue for the industry. With the Sales Force decreasing it is important to be able to have the ability to do more with less. Many new challenges and dynamic changes in pharmaceutical companies need to start responding to this structure change. This conference provides a perfect learning, knowledge sharing and discussion platform to overcome these challenges"

Further updates, full information on presentations and speakers, and details on other ticket options can all be found by downloading the brochure here.

About eyeforpharma

eyeforpharma is a leading global source of information for the pharmaceutical industry. Our reputation has been built on quality, in-depth conferences that have distinguished themselves from competitors by the depth and breadth of research we put into each conference to ensure it is covering the hottest and most pertinent issues of the industry. Months are spent talking directly to senior executives in the industry, as well as relevant consultants and journalists and well respected solutions providers.

eyeforpharma also provides a fortnightly newsletter to over 11 thousand leading executives from every major pharmaceutical company in the industry, and of course consultants, sponsors and academics as well.

The eyeforpharma wiki, launched last month, highlights our dedication to improving the communication between people in the industry and furthering learning and development within it.

http://www.eyeforpharma.com