Search is Powered by Google
Cervical Cancer / HPV Vaccine News

Merck Sponsors Cinema Ads For HPV Vaccine Gardasil

Main Category: Cervical Cancer / HPV Vaccine
Article Date: 08 Jun 2008 - 0:00 PDT

email icon email to a friend   printer icon printer friendly   write icon view / write opinions   rate icon rate article
Current Article Ratings:

Patient / Public:1 star

1 (2 votes)

Health Professional:not yet rated

Article Opinions: 0 posts

Merck recently launched a cinema advertising campaign for its human papillomavirus vaccine Gardasil during the opening of the film "Sex and the City," the Newark Star-Ledger reports. The campaign features a 60-second ad similar to the company's "I Chose" television commercial.

According to Merck, market research found that 76% of women between the ages 19 and 26 described ads they saw before a movie as entertaining. The group also said it pays more attention to ads on a movie screen than on television. According to the Star-Ledger, the group is a "prime slice" of the market for the vaccine. The company would not disclose how much it is spending on the campaign, but Merck spokesperson Kelley Dougherty said it is about the same amount the company spends on advertising on prime-time television.

Gardasil has been approved for use in girls and women ages nine to 26 (Todd, Newark Star-Ledger, 6/5). The vaccine in clinical trials has been shown to prevent infection with HPV strains 16 and 18, which together cause about 70% of cervical cancer cases, and to prevent infection with HPV strains 6 and 11, which cause about 90% of genital warts cases (Daily Women's Health Policy Report, 3/21).

Reprinted with kind permission from http://www.nationalpartnership.org. You can view the entire Daily Women's Health Policy Report, search the archives, or sign up for email delivery here. The Daily Women's Health Policy Report is a free service of the National Partnership for Women & Families, published by The Advisory Board Company.

© 2008 The Advisory Board Company. All rights reserved.

View drug information on Gardasil.





Weekly Newsletters Daily News Alerts
Home About Us News Licensing Free Website Feeds Free Tools & Content Links Tell a Friend Accessibility Help / FAQ Article Submission Contact Us
Psychiatry Urology
Bipolar Schizophrenia

medical news gadget

Add to Google


developers
website gadget code
website news code
medical news rss feed links


MedReader RSS Reader


CPR Saves Lives
CPR Saves Lives

People who know CPR can save a life - and the life they save may be a loved one.

more videos are available in our health videos section.