Lamaze: Pregnancy, Birth & Beyond, The Magazine For Expectant Families, Receives 2008 Magnum Opus And APEX 2008 Awards

Main Category: Pregnancy / Obstetrics
Article Date: 25 Jul 2008 - 1:00 PDT

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Lamaze: Pregnancy, Birth & Beyond, the magazine for expectant families, published by Rodale Custom Publishing in partnership with Lamaze International, was awarded recently with four 2008 Magnum Opus Awards and an APEX 2008 Award, two of the publishing industry's most prestigious awards.

Magnum Opus Awards recognize "corporate and custom publications that deliver - strategically, editorially and visually - with a quality consistency of the highest order." The 2008 Magnum Opus Awards for Lamaze: Pregnancy, Birth & Beyond are:

Gold, Other Print Publication, Best Editorial - New
Silver, Best All Around by Organization Type, Non-Profit Publication
Special Recognition, GRAND, Other Print Publication
Honorable Mention, Other Print Publication, Best Supplement Annual or One-Shot

The APEX Awards, an annual competition sponsored by the Writing That Works newsletter, recognizes excellence in publications work by professional communicators. Lamaze: Pregnancy, Birth & Beyond won an APEX 2008 Award in the category entitled "Award of Excellence, New Web and Intranet Sites" for http://www.lamaze.org/magazine.

"We are thrilled that our magazine has garnered such prestige and attention from these awards," said Lamaze International President Allison J. Walsh, IBCLC, LCCE, FACCE. "Our partnership with Rodale has yielded a publication that not only benefits expectant families, but also is recognized for its editorial and visual qualities.

"We are honored to receive these awards for Rodale on behalf of our partners at Lamaze International and we are thrilled that the industry understands the value of custom publications as a means to expand the relationship businesses have with their customers," said Valerie Valente, VP and Publishing Director for Rodale Custom Publishing.

Lamaze: Pregnancy, Birth & Beyond is written exclusively by health care professionals to help expectant parents build confidence for a normal and healthy pregnancy, childbirth and early parenting. The magazine, which is printed in English and Spanish, is distributed four times per year.

The online version of Lamaze: Pregnancy, Birth & Beyond is available in English and Spanish, and provides online tools and expanded educational resources for women and their families. The site's newest feature is a free weekly pregnancy e-mail newsletter for expectant parents entitled Lamaze...Building Confidence Week by Week, which provides trustworthy information, practical tips and inspirational stories to help guide women and families through pregnancy and beyond. Lamaze International began its partnership with Rodale to publish the magazine as well as the online consumer Web site in January 2008.

Companies interested in sponsorship opportunities should contact Lauren Loomis at laurenloomis@avmpublishing.com or at 847-835-9442. Childbirth educators interested in receiving free copies of Lamaze: Pregnancy, Birth & Beyond for their classes should call 877-527-1977.

About Lamaze International

Since its founding in 1960, Lamaze International has worked to promote, support and protect normal birth through education and advocacy through the dedicated efforts of professional childbirth educators, providers and parents. An international organization with regional, state and area networks, its members and volunteer leaders include childbirth educators, nurses, midwives, doulas, lactation consultants, physicians, students and consumers. For more information about Lamaze International and the Lamaze Institute for Normal Birth, visit http://www.lamaze.org.

About Rodale

Rodale Inc. is the authoritative source for trusted content in health, fitness, and wellness around the world, reaching more than 70 million people globally. The company publishes some of the best-known health and wellness lifestyle magazines, including Men's Health, Prevention, Women's Health, Runner's World, Best Life, Bicycling, Running Times, Mountain Bike, and Organic Gardening, and is also the largest independent book publisher in America with a collection of international titles, including The South Beach Diet and The Abs Diet franchises, and Al Gore's New York Times bestseller, An Inconvenient Truth. Rodale's broad range of media platforms includes magazines, books, video, and extensive Web sites. The company is also a leader in direct-response marketing and has more than 25 million active customers in its database. Visit the Web site at http://www.rodale.com.

Source:
Lamaze International
http://www.lamaze.org