APhA Releases New Edition Of Public Relations For Pharmacists In Time For American Pharmacists Month 2008

Main Category: Pharmacy / Pharmacist
Article Date: 05 Sep 2008 - 0:00 PDT

email to a friend   printer friendly   view / write opinions   rate article

The American Pharmacists Association (APhA), the national professional society of pharmacists, just published the second edition of Public Relations for Pharmacists, the only book on public relations designed specifically for the pharmacy field. It equips pharmacy professionals with a variety of public relations tools they may use to advance their practice and the profession.

The book's nine chapters go step by step from basic concepts to detailed examples of working with the media; writing news releases, public service announcements, and articles for publication; giving interviews; and using public relations professionals. One chapter provides new ideas on community outreach through participation in American Pharmacists Month , which occurs in October.

Lists of do's and don'ts and quick tips for succeeding in various aspects of public relations are sprinkled throughout, as are personal anecdotes that bring the author's messages to life. The work is geared to pharmacists in all practice settings, student pharmacists, and volunteers and staff members of pharmacy-related organizations.

An appendix includes a glossary of public relations terminology, frequently asked questions about public relations with the answers, the Code of Ethics for Pharmacists, and a directory of national pharmacy-related organizations.

The book was written by Tina L. Pugliese, APR, an executive coach and counselor with more than 20 years' experience in communications management and practice. Formerly Director of Public Relations at APhA for 10 years, she now heads her own firm, Pugliese Public Relations, in Palm Beach County, Florida.

Public Relations for Pharmacists, second edition (ISBN 978-1-58212-121-5; softbound; 171 pages; $29.95 [$27 for APhA members] may be ordered online or by phone (800-878-0729).

About the American Pharmacists Association (APhA)

The American Pharmacists Association, founded in 1852 as the American Pharmaceutical Association, represents more than 63,000 practicing pharmacists, pharmaceutical scientists, student pharmacists, pharmacy technicians, and others interested in advancing the profession. APhA, dedicated to helping all pharmacists improve medication use and advance patient care, is the first-established and largest association of pharmacists in the United States. APhA members provide care in all practice settings, including community pharmacies, hospitals, long-term care facilities, managed care organizations, hospice settings, and the military.

American Pharmacists Association