Andersen Jones Gets Checkered Flag For DTC Project Targeting Patients With Type 1 And 2 Diabetes

Main Category: Medical Devices / Diagnostics
Also Included In: Diabetes
Article Date: 11 Sep 2008 - 3:00 PDT

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Andersen Jones Medical Advertising, a West Coast leader in medical device and diagnostics advertising, announced that it will create a new e-mmercial featuring Formula 3 racecar driver Charlie Kimball, for San Diego-based medical device maker DexCom, Inc.

The 24-year-old Kimball is spokesperson for DexCom and their Seven® System for Continuous Glucose Monitoring, a technology that helps Type 1 and Type 2 insulin-using diabetic patients better manage their blood sugar levels.

Kimball is one of only a handful of young American drivers who are successfully competing in Europe and certainly the only driver with type 1 diabetes. As a racer on the British Formula 3 circuit, Kimball won five titles, setting two track records and finishing second in the championship - all during his rookie season. He became the first American in 13 years to win a British F3 race, shattering the stereotype that Americans can't compete at that level. He has since gone on to secure two track records and several F3 victories throughout Europe. He moved to the F3 Euroseries circuit in 2006 where he beat current F1 driver Sebastien Vettel at Zandvoort in Holland. In 2007, he moved on to compete in the World Series by Renault.

Kimball's '07 season was cut short, however, when a routine visit to a doctor for a series of rashes and some weight loss turned into a diagnosis of Type 1 diabetes, which kept him from racing in the final championship rounds.

Determined to find a way back to the sport he loves and excels in, Kimball worked with a team of diabetes specialists and DexCom, whose Seven System, a continuous glucose monitoring technology (which Kimball mounts right on his dash along side his other indicators and meters), has enabled the star racer to bounce back and return to racing stronger and with more passion to win than ever.

According to Andersen Jones founder, Rick Andersen, "The Charlie Kimball story is truly inspiring. It exemplifies how DexCom's technology is empowering people with diabetes to live life without limits."

Andersen Jones is working with long-time partner Lyon Studios to produce the spot. The Andersen Jones/Lyon team created the award-winning Mentor breast implant television campaign, the world's first DTC effort for that product category.

Headquartered in San Juan Capistrano, Andersen Jones has been one of the leading independent advertising agencies specializing in medical devices and diagnostics since 1985.

Andersen Jones Medical Advertising