Revolution Health, Waterfront Media Merge To Compete With WebMD

Main Category: IT / Internet / E-mail
Also Included In: Public Health
Article Date: 06 Oct 2008 - 8:00 PST

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Revolution Health Network plans to announce on Friday that it has merged with Waterfront Media to create a network of health Web sites that will compete with the industry's leader, WebMD, the New York Times reports.

Waterfront Media operates the Everyday Health Network, a collection of health Web sites that garnered 14.7 million unique visitors in July 2008, making it the second most popular destination for health information online. WebMD had 17.3 million unique visitors during that same period. Revolution Health sites collected 11.3 million unique visitors, the third-highest total online. Steve Case, Revolution's founder, said the merger of Everyday Health and Revolution Health could surpass WebMD as the Internet's most popular health site. Case will continue to head up Revolution Health Network's parent company, Revolution L.L.C., and be involved in work with health care companies. "We think we have the wind at our back," he said.

The new company will operate as Waterfront Media and will integrate the Revolution Health sites into the Everyday Health Network, resulting in 24 total sites. According to Benjamin Wolin, co-founder and CEO of Waterfront, the combined company will have a more than $100 million revenue in 2009, which would double Waterfront's 2007 revenue (Clifford, New York Times, 10/3).

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