NPS Campaign Represents A Fruitful Collaboration

Main Category: Pharmacy / Pharmacist
Article Date: 22 Oct 2008 - 7:00 PDT

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The Pharmaceutical Society of Australia has welcomed today's launch of the National Prescribing Service's Generic medicines are an equal choice campaign.

Pharmaceutical Society of Australia Vice-President Shane Jackson said, "The campaign is an excellent demonstration of collaboration between key pharmacy organisations and PSA has been pleased to have played a part in its development.

"As the publisher of the Australian Pharmaceutical Formulary, PSA will be interested to receive feedback on the new alternative version of Cautionary Label 15.

"We fully support the NPS campaign as we believe such education will bring definite benefits for health consumers.

"PSA expects that the campaign will reduce the potential for confusion and raise awareness of what generics are and what it all means for consumers.

"We also hope it dispels some of the myths associated with generic medicines, and reinforces the key message that generic medicines are an equal choice."

The consumer awareness campaign is scheduled to begin later this month with a multi-faceted campaign including a series of television commercials, an online marketing campaign, in-pharmacy advertising, and a tool kit for pharmacy staff. The resource kit aims to provide pharmacy staff with support for best practice when discussing generic medicines with consumers.

The Pharmaceutical Society of Australia is the organisation that represents the professional interests of pharmacists across the nation. It provides standards of practice, education, training and practice support for pharmacists and helps members of the profession to deliver quality health care to consumers.

Pharmaceutical Society of Australia