Renew Medica Appoints Ascension To Highlight Emotional Benefits Of Skin Enhancements

Main Category: Dermatology
Article Date: 12 Feb 2009 - 3:00 PDT

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Renew Medica has selected Ascension Consulting to promote its chain of fourteen advanced skin treatment clinics across London and Surrey.

The company has performed 400,000 procedures on over 60,000 clients, making Renew Medica number one in its specialist field in London. Treatments include wrinkle-reducing injections, body skin tightening and laser hair removal.

Ascension devised and is now implementing a detailed marketing strategy including both on and offline advertising, outbound email campaigns, regional London advertorials, in-clinic promotions and delivering a refined website. A key task is to engage new clients with the proposition that skin enhancements provide an emotional as well as visual benefit - much needed in these recessional times.

Commenting on the appointment, David Brassington, Renew Medica Managing Director, said: "Ascension has focused on creating a pool of new customers and enhancing our customer experience, including the definition of the 'moments of truth' which trigger consumers to consider advanced skin treatments. Under Ben Cocke's guidance, Ascension has already delivered a highly effective pilot campaign in five of our north London clinics over the Christmas period. The 'Renew Yourself for Christmas' campaign resulted in over a thousand unique registrations. Ascension's creativity and insights have impressed us all."

About Ascension Consulting

Established in 2003 by former Band & Brown senior consultant Russ Bryan and ex-HSBC global communications manager Ben Cocke, Ascension Consulting is a marketing boutique based in London. Ascension is experienced in delivering board level strategic counsel and executive level implementation for corporate, business and consumer campaigns.

Signature skills include strategy, campaign management, PR, creative and research.

Ascension's client list includes HSBC, Islington Council and the Home Office.

NB Ascension Consulting is not associated with 'Ascension Strategy Consulting', which is an unrelated firm.

About Renew Medica

Renew Medica specialises in offering a range of scientifically based, safe and highly effective non-surgical cosmetic treatments - in welcoming and relaxed surroundings. Many of these treatments can be performed in less than an hour and do not require a recovery period. Locations include Knightsbridge, Oxford Circus, Hampstead, Liverpool Street and Weybridge.

Renew Medica