ExL Pharma Proudly Presents: Digital Pharma Europe At The Hotel Fira Palace In Barcelona, Spain On March 30-31, 2009

Main Category: Conferences
Also Included In: Pharma Industry / Biotech Industry
Article Date: 23 Mar 2009 - 4:00 PDT

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Be a part of the event that is bringing together Pharma Marketers from throughout Europe and the World! We are watching with great excitement as Digital Pharma goes beyond eMarketing…goes beyond European Pharma Marketing…to bring together innovators at a Global level to Barcelona in order to reach new levels in Communications with Patients and Physicians. One look at the groundbreaking agenda and best in class faculty should tell you…Digital Pharma Europe is an event that breaks down all conventions and brings together the industry like no other!

The Unparalleled Agenda includes the following presentation:

Developing Guidance for Social Media Engagement: A Framework of Principles and Practices

• Moving from campaigns focus to relationships: what's changed for marketers
• Getting involved in the online conversation; examples and best practices for engaging with the online community as a marketer
• Overcoming internal objections; managing expectations

Heidi Youngkin
Executive Director, Global Marketing
JOHNSON & JOHNSON

Also Featured in the Program:
Panel Discussion: The Paradigm shift: Web 2.0 and the New Era of Pharmaceutical Marketing

• How to approach the new wave in online communications
• Talking to individuals not markets: How the digital era has forever altered the way we approach pharmaceutical marketing
• The role of Pharma in Web 2.0: Is it our place to fully engage or hold off and let patients communicate without us?
• Lessons learned in Web 2.0 over the past year: an overview of where Euro Pharma is with Web 2.0 and how budgets are being allocated

MODERATOR:

Len Starnes (also giving a presentation)
Head of Digital Marketing & Sales General Medicine
BAYER SCHERING PHARMA

PANELISTS:

Mark Bard
President
MANHATTAN RESEARCH

Fred Bassett
Director of Strategy
BLUE LATITUDE

Kai Gait (also giving a presentation)
Digital Commerce Marketing Manager
GLAXOSMITHKLINE

Heidi Youngkin
Executive Director, Global Marketing
JOHNSON & JOHNSON

Other Faculty Members Include:

Keynote Speaker!
Jeff Hitchcock
President and Founder
CHILDREN WITH DIABETES, INC, A JOHNSON & JOHNSON COMPANY

Dr. Thomas Buck
Release Manager CRM
LILLY DEUTSCHLAND GMBH

Erik Van der Zijden
Innovation Manager
INTERVET/SCHERING PLOUGH (NETHERLANDS)

Guillaume Maurin
Brand Manager
SBT Oncology Europe
PFIZER (France)

Marion Frank
International Product Manager
BOEHRINGER-INGELHEIM (GERMANY)

Martin Hensen
Head of eStrategies
UCB SCHWARZ PHARMA GERMANY

Kevin H. Nalty
Marketing Director, Dermatology at a top US Pharma company and Video Comedian on YouTube

Sam Trujillo
Director, Consumer Marketing, Women's Healthcare Business Unit
BAYER HEALTHCARE PHARMACEUTICALS (US)

Irina Osovskaya
eBusiness Manager
JANSSEN-CILAG UK & IRELAND

Marc Monseau,
Director Corporate Communications and Social Media,
JOHNSON & JOHNSON

Mark Bard,
President,
MANHATTAN RESEARCH

Zoe Elliot
Director of Business Development
SAPIENT

Source:
ExL Pharma