OurParents Launches First Independent, Unbiased Online Service To Match Families Of Aging Parents With Senior Care Providers

Main Category: Seniors / Aging
Also Included In: IT / Internet / E-mail
Article Date: 29 May 2009 - 2:00 PDT

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Millions of Baby Boomers are struggling to care for their aging parents. Many don't know where to turn or even what their options are in making important decisions about senior care facilities for their parents.

Until now, the only online services in senior care were heavily biased towards providers paying to have business directed to them. Not anymore. Ourparents.com launched this week with unprecedented access to information about more than 65,000 senior care providers in the U.S.. The free service is totally independent and unbiased, providing ratings, price information and powerful online tools including the remarkable Care Options Advisor. The site is unique in that there is no charge to the consumer or the provider.

Ourparents.com matches aging parents with senior care solutions unique to their specific needs.

"My first-hand experiences with my aging mother showed me how broken the process of finding a senior care solution is," said John McKinley, founder and CEO of OurParents.com. "I saw sites offering limited senior care options in my area, and little information to help me judge which ones might meet my needs. I felt that my mom represented nothing other than a sales lead that was being sold to only a limited set of senior care providers in that website's network."

When it comes to such an important decision as a parent's long-term care, that bias is fundamentally wrong as a business practice, McKinley said.

"With the launch of OurParents.com, we are declaring war on the current business practices of the senior care lead generation industry," he said.

Diane Carbo, R.N., a 35-year industry veteran and life care advocate, said that, in her work with families, it has been "frustrating" trying to find a comprehensive independent source of senior care providers.

"OurParents is the best source of senior care options I have seen," said Carbo, owner of Aging Home Health Care in Cliffside Park, NJ. "I was also impressed by the Care Options Advisor tool. The survey was simple to use, and the responses were accurate and easy for a family to understand."

Source
OurParents.com