Abbott Announces New EAS(R) Myoplex(R) Strength Formula Nutrition Shake And Debuts Bottle Packaging

Main Category: Complementary Medicine / Alternative Medicine
Also Included In: Sports Medicine / Fitness;  Nutrition / Diet
Article Date: 10 Jun 2009 - 5:00 PDT

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Abbott announced the EAS® Myoplex® Strength Formula nutrition shake designed to help active people on the go refuel after physical activity. The ready-to-drink sports nutrition shakes come in a new, reclosable 14 fluid ounce plastic bottle.

Developed by sports nutrition scientists, EAS Myoplex Strength Formula shakes are delicious and creamy and offer 25 grams of high quality protein designed to help in post-workout replenishment. The shakes are specially formulated to help meet the needs of fitness enthusiasts and active individuals who enjoy time in the gym, team sports, and other physical activities. EAS Myoplex Strength Formula shakes can help active people increase strength and gain lean muscle when used in conjunction with diet and resistance training.

News Facts:

- EAS Myoplex Strength Formula is a refreshing shake that fitness enthusiasts can rely on within 30 minutes of a workout to help refuel and rebuild lean muscle.

- EAS Myoplex Strength Formula shakes deliver high-performance nutrition with 25 grams of high-quality protein and the right mix of 23 vitamins and minerals.

- EAS Myoplex Strength Formula shakes feature a combination of carbohydrate and protein to help provide sustained energy as well as support lean muscle recovery and muscle energy replenishment following physical activity.

- With 25 grams of protein, EAS Myoplex Strength Formula shakes complement the existing line of Myoplex powders, bars and ready-to-drink shakes, such as Myoplex® Original shakes with 42 grams of protein, that help meet the nutrition requirements of other types of athletes.

- Now available in a reclosable bottle, EAS Myoplex Strength Formula shakes are convenient for people to drink on the go.

- EAS Myoplex Strength Formula shakes are available in four flavors: Chocolate Cream, Vanilla Cream, Strawberry Cream and Banana Cream.

EAS products are trusted by professional athletes to help them reach their performance goals. Select EAS products are certified by a third-party testing organization as part of the National Football League and NFL Players Association Sports Nutrition Label Certification Program, designed to provide safe, reliable sports nutrition products to meet the needs of NFL athletes. In addition, select EAS products are certified through the NSF Athletic Banned Substance Certified for Sport™2 Program, which is used by several professional and amateur sports leagues. EAS Myoplex Strength Formula shakes are currently undergoing the certification process. The experts at elite athlete training facility Athletes' Performance exclusively serve EAS sports nutrition products at the facilities.

Commentary on EAS Myoplex Strength Formula Nutrition Shakes:

From Monica Hysell, Abbott Nutrition general manager and division vice president, Healthy Living: "It can be difficult to get the proper nutrition to refuel the body after working out. That's why Abbott made it easier than ever to drink an EAS Myoplex Strength Formula shake - not only does it have a delicious new taste, it also has an easy-to-handle shape and reclosable top. It's just one more way Abbott is making it convenient to get proper nutrition after exercising."

From Amanda Carlson, MS, RD, CSSD, director of performance nutrition at Athletes' Performance and Core Performance: "As a sports nutritionist and long-time believer in EAS products, my advice to people is to understand that nutrition is your fitness partner. Whether you are a professional athlete or a casual jogger, you need to refuel after a workout to replenish the carbohydrate you've just burned and provide protein to help rebuild the muscles you've broken down. I recommend EAS Myoplex Strength Formula shakes to my clients because they help the body refuel and rebuild after vigorous activity, plus they are backed by the trusted work of Abbott scientists."

From Keith Wheeler,Ph.D., divisional vice president of Adult Nutrition Research, Development & Scientific Affairs: "Many people are frustrated when they do not see results after spending time in the gym, doing Pilates or biking. Often, the missing link is nutrition - after working out, the body needs protein, carbohydrate and other nutrients to refuel and rebuild EAS® Myoplex® Strength Formula shakes have a new formula with carbohydrate and protein to help the body refuel to help make the most out of every workout."'

Source
Abbott Laboratories