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"An important finding of this study relates to those individuals who, according to their genotype, do not produce under-arm odor. One quarter of these individuals must consciously or subconsciously recognize that they do not produce odor and do not use deodorant, whereas most odor producers do use deodorant.
However, three quarters of those who do not produce an odor regularly use deodorants; we believe that these people simply follow socio-cultural norms. This contrasts with the situation in North East Asia, where most people do not need to use deodorant and they don't."
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Not to be reproduced without the permission of Medical News Today.
Dependence of Deodorant Usage on ABCC11 Genotype: Scope for Personalized Genetics in Personal Hygiene
Santiago Rodriguez, Colin D Steer, Alexandra Farrow, Jean Golding, and Ian N M Day
Journal of Investigative Dermatology Jan 2013; doi: 10.1038/jid.2012.480
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20 Apr. 2014. <http://www.medicalnewstoday.com/articles/255147>
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