Move Free(R) Advanced Reshapes The Way Americans Think About Joint Care

Main Category: Bones / Orthopaedics
Also Included In: Arthritis / Rheumatology
Article Date: 04 Aug 2006 - 0:00 PDT

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Since launching its revolutionary Move Free(R) Advanced supplement in January, Schiff Nutrition International Inc. (NYSE: WNI) has begun to reshape the joint care category of glucosamine/chondroitin products as measured by packages flying off retail shelves and thousands of consumers' comfortable knees, hips and backs.

"Move Free(R) Advanced is a quality, cutting-edge product that is on-target with consumers' desire for next generation joint care," says Luke Bucci, Ph.D., vice president of research at Schiff. "People are trying Move Free Advanced and feeling its benefits, and many of them are attracting new users by spreading the word to family and friends."

In a recent survey, Schiff found that nine out of 10 consumers who tried Move Free Advanced would recommend it to a friend or relative. "More than 90 percent said they would definitely or probably purchase the product again, which is an incredible response for any consumer product," Dr. Bucci said.

In addition, Schiff receives personal accounts from happy consumers describing their own experiences with Move Free Advanced:

"I bought Move Free Advanced on Saturday, May 20th and began taking the recommended dosage.... I was keeping a schedule to see the effects after 14 days as the box information explained and now I know that Move Free Advanced WORKS! ... I am 51 years old and was always an active individual. I would jog on my treadmill 1 1/2 miles per day. I had to stop when the stiffness became debilitating. ... Thank you for offering individuals as myself a product that will once again make me self sufficient." -- Mary S., age 51, New Jersey (Individual results may vary.)

"Before Move Free I could hardly get up in the morning. One day while I was at a professional meeting, one of the persons there asked me if I had tried Move Free and I said no, that I was tired of trying all the pills and not getting any relief.... Shortly after the meeting I was in [a local retailer] and mentioned the Move Free product I had heard about and the pharmacist also said great things about it. I bought it and have never been sorry. It is the best money I spend for myself. I let myself run out for two weeks and boy was I sorry. It only took a few days to let me know the benefits of your product." -- Mary R., age 63, Florida (Individual results may vary.)

About Move Free(R) Advanced

Move Free Advanced is built on the foundation of glucosamine, Uniflex(R) blend, and Joint Fluid(TM) hyaluronic acid (HA), which make Move Free Advanced two times more effective in promoting joint comfort than triple strength glucosamine and chondroitin alone. Move Free Advanced works in as soon as seven to 14 days versus four to eight weeks for products containing glucosamine and chondroitin alone. Schiff believes the tangible benefits felt by consumers are the key reason for the success of Move Free Advanced.

Move Free Advanced delivers the following ingredients:

-- Uniflex(R) blend, a dual bioflavonoid antioxidant system, protects joints from radical oxidants that accelerate the breakdown of cartilage and joint tissues, and it helps to keep joints working better and feeling younger. It is comprised of a patent-pending, proprietary, plant-based extract having potent joint comforting properties without serious effects on stomach linings.

-- Joint Fluid (hyaluronic acid) is a compound found naturally in synovial (joint) fluid. Joint Fluid HA sends signals to the body to repair joints and manufacture more hyaluronic acid, thus helping to lubricate joints. Joint Fluid HA has been clinically shown to be absorbed directly into joints when orally ingested.

-- Glucosamine, a natural amino sugar produced by the body, plays an important role in providing the building blocks for healthy cartilage. Glucosamine promotes healthy joint function by feeding, cushioning and nourishing cartilage.

-- Chondroitin, a naturally occurring nutrient in the connective tissue, attracts water to joints, making the cartilage more elastic and better able to absorb shocks.

According to a recent independent survey of more than 225 primary care physicians, orthopedic surgeons and rheumatologists, nine out of 10 doctors preferred the Move Free Advanced formula over glucosamine and chondroitin alone.

Move Free Advanced is available in two formulas -- Move Free Advanced and Move Free Advanced Plus MSM. The product can be found at club stores, mass merchandisers, grocery stores and drug stores nationwide.

For more information, visit http://www.movefreeadvanced.com.

About Schiff

Schiff Nutrition International Inc., a leader in the dietary supplement industry since its beginnings 65 years ago, is one of the most trusted and respected nutrition companies due to its focus on research, innovations and delivery of high quality supplements. A pioneer in the glucosamine/chondroitin category, Schiff is the maker of the best selling Move Free(R) joint care supplements. Schiff emphasizes the use of the finest natural ingredients and strict standards for potency, purity and stability. Based in Salt Lake City, Schiff develops, manufactures, markets and sells branded and private label vitamins and nutritional supplements in the United States and throughout the world. For more information, consumers may call 1-800-526-6251 or visit http://www.SchiffVitamins.com.

Schiff Nutrition International Inc.
http://www.SchiffVitamins.com
http://www.movefreeadvanced.com