Advert Aims To Win Smokers' Hearts

Main Category: Smoking / Quit Smoking
Also Included In: Cardiovascular / Cardiology
Article Date: 12 Nov 2007 - 6:00 PDT

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An explicit anti smoking campaign aims to get to the heart of how damaging cigarettes are to health.

A new TV commercial, tying in with a series of newspaper adverts is being launched by Fresh, Smokefree North East.

The TV advert, which will be shown from Tuesday, shows smoke from a discarded cigarette strangling somebody, illustrating how cigarette smoke can restrict the amount of oxygen to your heart.

Dr Ian Purcell, a heart specialist at Freeman Hospital, said: "The incidence of heart disease due to smoking is still worryingly high and I fear that the destructive effects of smoking on the heart are not fully appreciated."

"Most of us are well aware that tobacco represents a major threat to our general health, but this campaign will put the spotlight onto the heart."

"Continual exposure to secondhand smoke has been shown to nearly double the chance of a heart attack, with thousands of people dying each year, including life long non-smokers."

http://www.ash.org.uk