Americans Are Waiting To Inhale As Smokers Take Part In Annual Great American Smokeout(R)

Main Category: Smoking / Quit Smoking
Article Date: 16 Nov 2007 - 2:00 PST

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Crown7, a smokeless and tobacco-free electronic cigarette that is legal indoors, announced today its national launch in celebration of the Great American Smokeout®. The Crown7 product looks and acts like a cigarette without all the harmful side effects of traditional cigarettes. The Crown7 device replicates the act of smoking using a nicotine cartridge, a microchip and a water vapor mist. When the user inhales through the Crown7 tip, the battery-powered microchip activates an atomizer which creates a nicotine and smoke-flavored water vapor mist.

"The Crown7 cigarette looks and behaves like a cigarette but with a very light smell, no fire danger, no tobacco and none of the second hand smoke problems," said Ron MacDonald, founder and CEO of Crown7. "The good news is Crown7 is completely legal since there is no tobacco used and nothing is on fire with our product."

Every year, smokers across the nation take part in the American Cancer Society's Great American Smokeout® by smoking less or quitting for the day on the third Thursday of November. The event challenges people to stop using tobacco and the Crown7 product is an ideal complement to smokers seeking an alternative to tobacco.

"There are about four to five anti-smoking bylaws going into effect every day across the U.S. at the local, county and state level," added MacDonald. "The Crown7 product allows bars, restaurants, casinos and other businesses where smoking is banned to retain loyal customers they would otherwise lose."

According to a recent study conducted by the U.S. Centers for Disease Control and Prevention (CDC), more than 45 million Americans smoked in 2006, and 80 percent are daily smokers. In 2006, nearly 24 percent of men and 18 percent of women smoked.

The Crown7 cigarette costs $99.95, and replacement cartridges which last up to two packs of cigarettes sell for $10. The cigarette cartridges are available in four different nicotine levels: high, medium, low and zero levels of nicotine.

http://www.crown7.com