Increasing Need For New Installations And Replacement Of Existing Units Stir Demand For Anaesthesia Equipment In Eastern Europe

Main Category: Pain / Anesthetics
Article Date: 21 Dec 2007 - 1:00 PDT

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The growing requirement of new installations in several hospitals teamed with the need for replacing the existing units is resulting in the gradual growth of the eastern European anaesthesia equipment market. Improved purchasing power due to funds from EU as well as the growth of private healthcare set-up will also assist in driving market growth.

New analysis from Frost & Sullivan (http://www.patientmonitoring.frost.com), Eastern European Anaesthesia Equipment Market, finds that the market earned revenues of USD 20.6 million in 2007 and is expected to reach USD 33.5 million in 2014.

If you are interested in a virtual brochure, which provides manufacturers, end users and other industry participants with an overview of the Eastern European Anaesthesia Equipment Market, then send an e-mail to Radhika Menon Theodore, Corporate Communications, at rmtheodore@frost.com, with your full name, company name, title, telephone number, fax number and e-mail address. Upon receipt of the above information, an overview will be sent to you by e-mail.

The establishment of new hospitals as well as the willingness to acquire sophisticated technologies for the operation rooms shall boost unit sales. Particularly, the demand for medium-priced integrated workstations and low-cost stand-alone monitors is on the rise and can strengthen unit sales in the replacement market.

"The replacement of existing units in countries such as Poland, where a large number of anaesthesia equipment have already been installed in the previous decade, promises much growth," says Frost & Sullivan Research Analyst Krishanu Bhattacharjee. "With countries looking to step-up the process of hospital-IT integration, the demand for anaesthesia information management system (AIMS) is expected to grow in the coming years."

Moreover, with Bulgaria and Romania joining the European Union (EU), budgetary concerns in the price sensitive eastern European market are expected to ease off to an extent. The willingness to invest in high-end technologies for the operating rooms as well as the drive for hospital-IT integration is likely to promote unit sales.

However, price sensitivity still continues to challenge participants as it ensured the influx of several low-cost manufacturers, especially from Asia. Low-cost manufacturers have been active in the stand-alone monitors segment of the market.

Moreover, with the governments playing a strong role in issuing of tenders as well as backing the local manufacturers for the same, the market attractiveness for vendors from other countries has suffered a setback. The lack of proper channels of distribution and stiff challenge from low-cost manufacturers remain the chief causes of concern for most of the market participants.

"Hence, global vendors looking to gain a foothold in this market must offer high-end technology at competitive prices," explains Krishanu. "They should also build strategic alliances with local vendors and form a robust service and support network to their end users to emerge successful in the eastern European markets."

Companies must also strive to find and implement innovative strategies to cater to the needs of the upcoming private healthcare sector in Eastern Europe, which is expected to boost market growth.

Eastern European Anaesthesia Equipment Market is part of the Patient Monitoring Growth Partnership Service programme, which also includes research in the following markets: Western European Anaesthesia Equipment, European Ventilators and European Telemedicine Market. All research services included in subscriptions provide detailed market opportunities and industry trends that have been evaluated following extensive interviews with market participants. Interviews with the press are available.

Frost & Sullivan, the Growth Consulting Company, partners with clients to accelerate their growth. The company's Growth Partnership Services, Growth Consulting and Career Best Practices empower clients to create a growth focused culture that generates, evaluates and implements effective growth strategies. Frost & Sullivan employs over 45 years of experience in partnering with Global 1000 companies, emerging businesses and the investment community from more than 30 offices on six continents. For more information about Frost & Sullivan's Growth Partnerships, visit http://www.frost.com.