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Healthcare Advertising
Advertise on Medical News Today to maximize campaign effectiveness. Medical News Today is the number one ranked health and medical news website on Google and Yahoo! Medical News Today provides a quality, targeted audience of healthcare professionals and patients.
- Medical News Today is the web's number one medical and health news website.
- Over 2 million unique visitors per month.
- Informed and engaged, information-hungry audience.
- Used by 12 of the top 20 pharma companies (last 12 months).
- Campaigns benefit from exposure on a dedicated health and medical news website - not simply more traffic but more business.
Medical News Today - Information for advertisers:
Advertising on Medical News Today couldn’t be easier – we offer two options for potential advertisers. Both options offer the same basic targeting options (geographical and contextual), use the same quality placements on the same channels and are equally effective for both branding and direct response campaigns. The choice is offered so that smaller advertisers can manage campaigns (optimise in real time etc.) to achieve the best results without needing to use a dedicated 3rd party adserver.
The two options are:
Direct advertising on the website - for larger campaigns:- Over 100,000 ad impressions
- Uses proprietary or 3rd party adserving system
- Direct contact and campaign advice on optimisation
- For larger in house teams and agencies
- Value add opportunities and other opportunities including channel/site sponsorships, newsletter sponsorships, advertorial and special placements/campaign requirements.
- CPM based campaigns, 100% SOV guaranteed at fixed CPM rate
Advertising via Google Adwords:
- Smaller (<100,000 ad impressions) targeted campaigns – all 114 channels of Medical News Today are available to be targeted individually.
- Adwords campaigns are also able to be targeted by keyword/page content and relevance.
- Text, image and video ad opportunities.
- Manage campaign and optimise via Adwords system. Real time reports etc.
- Ideal for smaller in-house teams.
- PPC campaigns.
