Healthcare Advertising on Medical News Today

Advertise Using Adwords

Use Google Adwords advertising to promote your product or service on the Medical News Today website and ensure your message reaches a large, health information hungry, captivated audience. This approach offers you access to a medically-minded audience of healthcare professionals and members of the public.

We offer a wide range of advertising options. You can advertise your message across our entire website or you can promote your service to a specific area of the website, such as the Diabetes, ADHD or Asthma channels. When creating your advert, you can use one or more of the following advertising mediums: text, image, flash or video.

You can update your advert as often as you like. So if you want to change your advert, in any way, you can do it instantly - day or night!

Not only does the Google Adwords system give you great control over your advert content and your placement, but it also allows you to monitor and analyze your ad placements. By doing this you can track your 'Return on Investment' (ROI) and constantly tweak your campaign to improve your ROI.

How it Works

You create adverts using Google Adwords.
You select the pages / health categories of the Medical News Today website to display your advert on.
You choose which of the prominent advertising positions you want your ad to appear in.
People will see your advert. If the advert interests the person, they will click on the advert, which generates a lead for your business or product.

Why it Works

Targeting:

You are advertising directly to a target audience interested in healthcare and medicine.
Our audience is a mixture of consumers and healthcare professionals.
We display your advert on pages you wish to target. This could be specific page(s) / health categories on the Medical News Today website, it could be just the home page or it could be every page of the entire website. This gives you the power to target the specific audience you want to reach.

Control:

Set daily budgets - set a budget for the maximum you wish to spend each day.
Set cost-per-click (CPC) budget - set a budget for the maximum you wish to pay when someone clicks on your advert.
Types of advertising - choose between a cost-per-click (CPC) and a cost-per-thousand impressions (CPM) campaign.
Types of advertising channels - display your advert using: textual, image, flash or video messages.
Advert sizes - choose between a varying array of advert sizes.
Monitor statistics - watch and analyse the number of impressions and the number of click-throughs your advert receives.
Target geographic locations - control the geographical locations for which your advert appears.
Target by language - control the language(s) for which your advert appears.

Cost-effective:

If you choose a 'cost-per-click' campaign, you only pay when a person clicks on your advert.
The CPM (cost-per-thousand-impressions) ads targeted to our site are very competitively priced, should you wish to choose this option.
You can set a maximum budget limit, giving you maximum control over your advertising spend.

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