USA: Superheroes, Schools And Cyberspace Unite To Prevent Tobacco Use Among Florida Youth

Main Category: Smoking / Quit Smoking
Article Date: 02 Apr 2008 - 5:00 PDT

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The Tobacco Free Florida Campaign is aggressively targeting the approximately 1.5 million youth ages 11 to 17 with the campaign's cigarette and smokeless tobacco prevention message. The campaign's comprehensive approach includes youth-focused ads, in-school Public Service Announcements, a custom limited edition Justice League comic book, and online initiatives such as downloadable Smoke-Free Songs, campaign sites on Facebook and MySpace and a YouTube video contest.

Recognizing the resurgence of comic book popularity among youth, the campaign has partnered with DC Comics, the largest English language publisher of comic books in the world, with the "No Smoke Without Fire" custom comic book featuring the Justice League Super Hero team of Superman, Batman, Robin, Wonder Woman, The Flash and Green Lantern. DC Comics' most popular characters battle cigarette smoke-generating machines and empower youth to avoid the dangers of the deadly habit.

Comic books will be distributed to middle school students across Florida and featured on the Tobacco Free Florida website (http://www.tobaccofreeflorida.com). On Free Comic Book Day (May 3), participating comic book stores across Florida will offer free copies of "No Smoke Without Fire" to youth and parents.

http://www.ash.org.uk

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