Internet Sexuality Information Services (ISIS) Exposes Ideas For Preventing HIV And Other STDs With An Underwear Design Contest

Main Category: HIV / AIDS
Also Included In: Sexual Health / STDs
Article Date: 16 Apr 2008 - 4:00 PDT

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Brickfish™, a social media advertising platform and Internet Sexuality Information Services, Inc. (ISIS), a not-for-profit organization dedicated to promoting sexual health, are inviting people to design intimate apparel to help get the word out about preventing HIV and other sexually transmitted diseases, and developing lifelong healthy relationships. The "In Brief: What if Ur Undies Had the Last Word" campaign, located at http://www.undiescontest.com, invites entrants to develop their own art and slogans for boxer shorts, women's underwear, or t-shirts containing a message about sexual communication, including preventing HIV and other STDs. The grand prize winner will receive a $1,000 scholarship or cash equivalent, and twelve pairs of underwear.

With recent statistics published by the Centers for Disease Control and Prevention that one in four female adolescents in the U.S. have a sexually transmitted disease, this timely contest tackles this public health issue head-on. "Talking about HIV and STDs is uncomfortable, especially in the heat of the moment, so we are excited at this opportunity to create a forum for bringing prevention to the forefront," said Deb Levine, executive director of ISIS. "The 'In Brief: What if Ur Undies Had the Last Word' campaign is designed to help sexually active people (and those thinking about having sex) communicate about the risks before they take their clothes off. We are confident the awareness raised by this campaign will encourage people to talk about their sexual health before they are in a risky situation."

In addition to the grand prize winner, an ISIS expert panel of judges will award a $250 scholarship (or cash equivalent) for their favorite entry chosen from the top 100 generating the most buzz across the Internet. All people who vote or review in the contest will be eligible to win another $250 scholarship or cash equivalent awarded at the end of the contest as well.

The Brickfish marketing platform provides a forum to raise awareness of social issues through User-Generated Content (UGC). Brands, agencies and non-profit organizations use Brickfish's patent-pending platform to launch online advertising and marketing campaigns that spark the creation of brand-focused UGC, such as blogs, images, video and audio. Brickfish's content sharing tools enable anyone to view and review submissions, vote on their favorites, and share them with friends and peers through email, Instant Message and by posting on social networking sites, creating a powerful viral conversation that spans the Internet.

"The most important step to initiate positive change with societal issues is to get people talking and sharing," said Hyder Rabbani, vice president, sales and business development for Brickfish. "The 'In Brief: What if Ur Undies Had the Last Word' campaign will help enlighten people about the dangers of unprotected sex and introduce steps they can take to protect their sexual health. We are excited about the opportunity to work with ISIS and leverage the power of social media sites to promote a critical message. We are confident this campaign will be a vital and fun way to increase awareness about STDs, HIV and unplanned pregnancy."

The "In Brief: What if Ur Undies Had the Last Word" campaign ends May 15. For campaign rules and regulations, visit http://www.undiescontest.com. For more information about Brickfish, visit http://www.Brickfish.com, and for information about ISIS, visit http://www.isis-inc.org.

About ISIS

Internet Sexuality Information Services, Inc. (ISIS) is a 501(c)3 organization dedicated to developing and using Internet technologies for sexual health promotion and to prevent disease transmission. ISIS provides leadership, innovation, educational resources and research in online sexual health promotion. http://www.isis-inc.org

About Brickfish

Brickfish, the social media advertising platform, has created a revolutionary new approach to consumer driven marketing that leverages the power of User-Generated Content and social media to connect brands with consumers. Brands and agencies use our patent-pending platform to launch online advertising and marketing campaigns that spark the creation of brand-focused UGC, such as blogs, images, video and audio. This content is shared from consumer to consumer via email, IM, and hundreds of social media sites such as MySpace, Facebook, YouTube, and more. Campaign participants are rewarded for creating, voting, reviewing and sharing content, resulting in high-quality brand engagement. The Brickfish platform then tracks consumer interactions with this content and provides detailed analytics on campaign reach, performance and demographics. This results in a powerful viral marketing approach that has proven to be 5 to 10 times more effective than traditional online marketing methods such as display ads or search optimization. Brickfish uses a Cost Per Engagement™ (CPE™) model, in which advertisers only pay for actions taken with the brand.

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