NEJM Perspective Analyzes Direct-To-Consumer Advertising For Prescription Drugs, Medical Devices
Main Category: Pharmacy / PharmacistAlso Included In: Medical Devices / Diagnostics
Article Date: 23 May 2008 - 7:00 PDT
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"DTCA for PTCA -- Crossing the Line in Consumer Health Education?" New England Journal of Medicine: In the NEJM perspective, William Boden of the University of Buffalo Schools of Medicine and Public Health and Health Professions and George Diamond of Cedars-Sinai Medical Center discuss how direct-to-consumer advertising for prescription drugs and medical devices can fail to fully disclose the benefits and risks of the medications. Boden and Diamond also examine whether DTC ads are targeting millions of people who are "ill-equipped" to make decisions about complex therapeutic issues (Boden/Diamond, NEJM, 5/22).
Reprinted with kind permission from http://www.kaisernetwork.org. You can view the entire Kaiser Daily Health Policy Report, search the archives, or sign up for email delivery at http://www.kaisernetwork.org/dailyreports/healthpolicy. The Kaiser Daily Health Policy Report is published for kaisernetwork.org, a free service of The Henry J. Kaiser Family Foundation.
© 2008 Advisory Board Company and Kaiser Family Foundation. All rights reserved.
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15 Feb. 2012. <http://www.medicalnewstoday.com/releases/108550.php>
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http://www.medicalnewstoday.com/releases/108550.php.
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