Praxis' Patient Recruitment Campaign Saves 380 Days Off Enrollment For Women's Health Study

Main Category: Women's Health / Gynecology
Also Included In: Pharma Industry / Biotech Industry
Article Date: 30 Jun 2008 - 13:00 PDT

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Praxis, a company specializing in centralized patient recruitment for clinical research studies, recently provided patient recruitment services to a major pharmaceutical company for a study to test an investigational medication for a women's health indication. The recruitment program saved over 13 months off the enrollment period and delivered a 370% return on investment for the sponsor. Praxis' centralized recruitment program directly delivered 58% of all patients randomized into the study.

Through Praxis' upfront protocol feasibility analysis and target audience research, a customized marketing strategy and branded campaign was developed to successfully capture the attention and motivate women to respond. Additionally, a comprehensive retention campaign was launched to encourage study compliance and completion by each subject. This helped to result in an 83% retention rate - which is 19% greater than the industry average for phase II studies.

The 76-site study was centrally managed and patient recruitment results were available in real-time, 24/7 using PraxisDirect®, Praxis' online study management technology. The real-time analysis of PraxisDirect allowed for effective allocation of media dollars in the site areas delivering the best results. "Industry research shows that on average 30% of research sites deliver 80% of the patients for a clinical trial. By identifying those highly motivated sites through PraxisDirect metrics and focusing media activities in the site areas with the best follow-up, we were able to maximize our sponsor's results," said David Fox, President and CEO of Praxis. The PraxisDirect technology also plays a key role in the daily life of the study coordinator by offering key assistance and tracking regarding patient outcomes and is consistently rated excellently in terms of ease of use and content. "It's really all about making sure we provide the sites with the best, most user friendly services possible to aid them in doing what they do best, caring for patients," says Fox.

Praxis Communications, Inc., headquartered in Brentwood, Tenn., provides the pharmaceutical and biotech industries with a wide range of global services for patient recruitment and retention for clinical trials including patient profiling, recruitment planning, centralized fulfillment, media relations, advertising, and program management.

Praxis Communications, Inc.

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