Weather Programme Hails Help The Aged, UK

Main Category: Seniors / Aging
Article Date: 02 Jul 2008 - 7:00 PDT

email to a friend   printer friendly   opinions  

For the next three months, independent weather forecasters, Positive Weather Solutions, will help raise awareness of Help the Aged by displaying the Charity's logo during its long range forecast, which is broadcast on Sky Channel 167, 'The Information Channel'.

The logo will be displayed on weather maps during the programme's long term forecast for autumn which is screened across the UK, Western Europe and parts of Russia.

The charitable opportunity to promote Help the Aged will also include information on the work of Charity and its website in the credits so that viewers can access more information or make a donation.

The link between Positive Weather Solutions and Help the Aged is most fitting given the Charity's annual winter campaign which works to help prepare older people for the cold months of the year.

Mark Whatham, Head of Publishing and Corporate Communications, explains,

"At Help the Aged we are always looking for new opportunities to create awareness of the Charity's work in helping disadvantaged older people in the UK and overseas, and new media outlets that enable us to reach isolated older people, so we were extremely interested when we were approached by Positive Weather Solutions.

"For the past four years Help the Aged has campaigned to protect older people from preventable cold-related illnesses that cause over 25,000 excess winter deaths among the older population each year. The Positive Weather Solutions programme will give older viewers or friends and family of older viewers the opportunity to contact the Charity to access information about our services or make a donation to help ensure the Charity continues its vital work."

Jonathan Powell, Senior Weather Forecaster for Positive Weather Solutions, says,

"We are delighted to welcome on board Help the Aged and will do everything we can to raise awareness of the charity.

"Additionally, as our autumn weather forecast includes the possibility of some snow, we hope our unique long range forecasts will help give our older viewers as much forewarning as possible to best prepare for the winter ahead."

The broadcast will appear on Thursday's at 6:25pm and Saturdays at 7:55pm.

About Help the Aged

Help the Aged is the charity fighting to free disadvantaged older people in the UK and overseas from poverty, isolation and neglect. It campaigns to raise public awareness of the issues affecting older people and to bring about policy change. The charity delivers a range of services including information and advice, home support and help in difficult times that are supported by its fundraising activities and paid for services. Help the Aged also funds vital research into the health issues and experiences of older people to improve the quality of later life.

About Positive Weather Solutions

Positive Weather Solutions broadcast on Sky Channel 167, The Information Channel, on Thursday's at 6.25 p.m. and Saturday's at 7.55 p.m., with the long range forecast for Western Europe and parts of Russia for the months ahead. The only known televised programme of its kind dealing with long range forecasts.

It provides weekly weather columns for 23 newspapers across England and Wales, (including the entire chain of regional Western Mail and Echo newspapers), and for the award winning national newspaper - First News, along with daily radio broadcasts for 102.1 Swansea Bay, Sunshine 1530 covering the Worcestershire area, GTFM 107.9 in the Rhondda Cynon Taff and Sunshine FM and Sunshine 855 on weekends. Additionally it submits a long range forecast to an environmental site, and maintain another regional website.

Help the Aged

• Additional
• References
• Citations