2nd Annual Digital Pharma; On The Cutting Edge Of Integrating New Media And New Marketing, Focus On Regulatory Issues. Oct 14-16

Main Category: Conferences
Also Included In: Pharma Industry / Biotech Industry
Article Date: 11 Aug 2008 - 3:00 PDT


ExL Pharma announces the 2nd Annual Digital Pharma Conference for marketers to discuss and learn about the very latest in applying technology to improve communications with key stakeholders. October 14-16, 2008 at the Westin Princeton in Princeton, NJ.

For full details, go to: the event page (http://www.exlpharma.com/eventDetail.php?id=138) When Registering, provide Registration and Priority Code: (P222MNT)

In October 2007 Digital Pharma caught lightning in a bottle and brought Web 2.0 to center stage for an enthusiastic industry audience that turned out like no other Exl event in 2007. One year later we bring you an evolved set of topics that goes beyond asking "What is Web 2.0?" and explores in depth the questions: What are We Doing With It?, and What's Next? This conference provides a forum to propel pharma marketers, out of the hype, confusion and overused clichés surrounding technology's immense impact on communication.

There will be a packed agenda headlined by Joe Natale, Vice President, New Media at Children with Diabetes, Inc., a J&J Company. Joe will be presenting on Social Networks in Health Care: Forgetting What you Know is the First Step in Driving the Most Effective Marketing Campaign. Also Keynoting will be Craig Audet, Vice President, US Regulatory Affairs Marketed Products at Sanofi-Aventis. Craig will be speaking on Laying the Groundwork for Engagement in Social Media. Also featured in the Regulatory Focus will be Mark Gaydos, Senior Director, US Regulatory Affairs Marketed Products at Sanofi-Aventis who will discuss Mobilizing Your Company for Fuller Web 2.0 Engagement.

Two more Pharma Web 2.0 Case Studies include Victor Alino, Senior eMarketing Manager, Bayer Healthcare Pharmaceuticals will speak on Using Web 2.0 and ePharma as a BUSINESS TOOL; Not Because They Are The Latest and Greatest Craze. Also, delegates will hear from Louis Sanquini, Director, Allergy Franchise, Meda Pharmaceuticals on The Tools of Digital Pharma: Know What they Are and How to Use them in an Integrated Fashion

For event details, the most up-to-date agenda and to register, go to: http://www.exlpharma.com When Registering, provide Registration and Priority Code: P222

About ExL Events

ExL Pharma, a division of ExL Events, Inc., is an emerging international leader in developing innovative, educational events that serve the healthcare community and allied professionals. Behind our diverse conference portfolio, our experienced team conducts extensive market research and targeted outreach. The results translate into innovative, high-quality conference events designed to exceed the dynamic informational needs of the healthcare community.

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