Diabetics: Attitudes And Behaviors In The United States 2008 - Report By Research And Markets

Main Category: Diabetes
Also Included In: Pharma Industry / Biotech Industry;  Public Health
Article Date: 21 Sep 2008 - 0:00 PDT

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Research and Markets has announced the addition of the "Diabetics: Attitudes and Behaviors in the United States 2008" report to their offering.

Diabetes is a highly complex disease that entails a range of screening methods, treatment, monitoring, and management. Comprised of pre-diabetes, Type 1 (an autoimmune disease) and Type 2 (a metabolic disorder), diabetes affects 23.6 million people in the U.S., with another 57 million considered pre-diabetic, which typically evolves into Type 2.

This report analyzes the prevalence, incidence, monitoring and treatment involved in managing diabetes, and also provides analysis of:

- The risk factors for contraction, including overweight/obesity, age, ethnicity, family history of diabetes, high blood pressure and high cholesterol, as well as other factors

- The overall national costs of managing the condition

- The growth of the monitoring market through FDMx channels and direct suppliers

- Competition between glucose monitor manufacturers, which strive to make monitoring glucose levels more convenient and painless through a range of technical innovations

- Drivers for the diabetic market, including population growth among key demographics such as older Americans and ethnic groups

- Innovations in glucose delivery

- The nature of marketing to diabetics

Key Topics Covered:

- Scope and Themes
- Competitive context
- Consumer attitudes and beliefs
- Competitive Context
- Market Drivers
- Sedentary lifestyle
- Innovation and Innovators
- Marketing to Diabetics
- Diabetes Diagnosis
- Coping with Diabetes Diagnosis
- Meals and Eating
- Exercising
- Medication
- Attitudes towards needles and injections, insulin
- Avoiding Diabetes
- Appendix: Other Useful Consumer Tables

Companies Mentioned:

- Centers for Disease Control and Prevention
- Food and Drug Administration
- American Diabetes Association
- Weight Watchers International Inc.
- Wal-Mart Stores (USA)
- Lifescan, Inc.
- NutriSystem, Inc.
- U.S. Bureau of the Census
- Jenny Craig Inc.
- John David Group
- World Health Organization
- National Institutes of Health
- American Obesity Association
- National Kidney Disease Education Program (NKDEP)
- Juvenile Diabetes Research Foundation International (JDRF)
- National Institute of Diabetes and Digestive and Kidney Diseases
- Pfizer Consumer Health Care Group (US)
- U.S. Bureau of Labor Statistics
- Johnson & Johnson
- Dunkin' Brands
- Social Security Administration

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