NPS Campaign Represents A Fruitful Collaboration

Main Category: Pharmacy / Pharmacist
Article Date: 22 Oct 2008 - 7:00 PDT

email icon email to a friend   printer icon printer friendly   write icon opinions  

Current Article Ratings:

Patient / Public:not yet rated

Healthcare Prof:not yet rated


The Pharmaceutical Society of Australia has welcomed today's launch of the National Prescribing Service's Generic medicines are an equal choice campaign.

Pharmaceutical Society of Australia Vice-President Shane Jackson said, "The campaign is an excellent demonstration of collaboration between key pharmacy organisations and PSA has been pleased to have played a part in its development.

"As the publisher of the Australian Pharmaceutical Formulary, PSA will be interested to receive feedback on the new alternative version of Cautionary Label 15.

"We fully support the NPS campaign as we believe such education will bring definite benefits for health consumers.

"PSA expects that the campaign will reduce the potential for confusion and raise awareness of what generics are and what it all means for consumers.

"We also hope it dispels some of the myths associated with generic medicines, and reinforces the key message that generic medicines are an equal choice."

The consumer awareness campaign is scheduled to begin later this month with a multi-faceted campaign including a series of television commercials, an online marketing campaign, in-pharmacy advertising, and a tool kit for pharmacy staff. The resource kit aims to provide pharmacy staff with support for best practice when discussing generic medicines with consumers.

The Pharmaceutical Society of Australia is the organisation that represents the professional interests of pharmacists across the nation. It provides standards of practice, education, training and practice support for pharmacists and helps members of the profession to deliver quality health care to consumers.

Pharmaceutical Society of Australia

Article adapted by Medical News Today from original press release.
Visit our pharmacy / pharmacist section for the latest news on this subject.
There are no references listed for this article.
Please use one of the following formats to cite this article in your essay, paper or report:

MLA
Pharmaceutical Society of Australia. "NPS Campaign Represents A Fruitful Collaboration." Medical News Today. MediLexicon, Intl., 22 Oct. 2008. Web.
15 Feb. 2012. <http://www.medicalnewstoday.com/releases/126419.php>

APA
Pharmaceutical Society of Australia. (2008, October 22). "NPS Campaign Represents A Fruitful Collaboration." Medical News Today. Retrieved from
http://www.medicalnewstoday.com/releases/126419.php.

Please note: If no author information is provided, the source is cited instead.


Pharmacy / Pharmacist

Most Popular Articles



Follow Our Pharmacy News On Twitter

Follow Us On Twitter
Get the latest news for this category delivered straight to your Twitter account. Simply visit our Pharmacy / Pharmacist Twitter account and select the 'follow' option.



View list of all 'What Is...' articles »