Drinkaware Launches Campaign For A Christmas To Remember, UK

Main Category: Alcohol / Addiction / Illegal Drugs
Article Date: 02 Dec 2008 - 3:00 PDT

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The Drinkaware Trust (Drinkaware), a UK charity which aims to reduce alcohol harm, has launched a new campaign to help partygoers have a merry - and memorable - Christmas.

Entitled 'Tips for a Christmas to remember', Drinkaware is issuing guidance to the public on how to manage their consumption - and the effects of over- consumption - at a time when many will find themselves drinking more alcohol than usual.

Alcohol consumption in Britain increases by 40% in December*, more than any other country in the world. Most of us have probably experienced some of the short-term effects of 'over-doing it' at this time of year, including nausea, dehydration and temporary memory loss.

Up to a million business-card size Christmas 'tip cards' have been distributed to over 2000 pubs across the UK, containing practical tips, unit guidelines, and links to a 24 hour helpline and drinkaware.co.uk. A further 10,000 tip cards will be given to taxi passengers in London, with 300 black cabs' supersides and tip seats displaying advice to partygoers.

The tips include 'Avoid drinking on empty stomach', 'Include soft drinks in your celebration' and 'Pace yourself - drink slowly.' Drinkaware.co.uk, the UK's leading source of information on the effects of alcohol, will offer further advice and information, including two short films which will also be placed on other broadcast sites.

Drinkaware's new CEO, Chris Sorek, said: "It's all too easy to drink too much during the festive season. By distributing tip cards in pubs and licensed taxis we hope to offer practical guidance to consumers who want to enjoy Christmas without experiencing the negative effects of over-doing it."

Notes

*Source: http://www.guardian.co.uk, December 2004

The Drinkaware Trust

The Drinkaware Trust is an independent UK charity that aims to reduce alcohol misuse and minimise alcohol-related harm by providing people with practical advice and information. It fulfils a challenge set by Government in the Alcohol Harm Reduction Strategy for an industry-supported fund to provide education, information and campaigning activity for consumers.

Drinkaware.co.uk is the UK's leading online alcohol information portal. It features an interactive unit calculator that can accurately assess unit intake per session, a drinks diary, a self assessment test, and numerous useful hints and tips. Whatever your age, situation or stage of life, drinkaware.co.uk can provide you with all the information you need to enjoy alcohol safely and responsibly.

The Drinkaware Trust

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