Campaign Tackles Antibiotic Overuse, Somerset, England
The latest campaign to remind the public that antibiotics are ineffective against viral infections was launched last week.
National press and radio advertising aimed at patients and clinicians, hope to raise awareness and reduce the number of unnecessary requests for antibiotics from patients. Scientists predict that continued over use of antibiotics could make treatment for common bacterial infections, such as pneumonia, much more difficult to treat in the future as strains of bacteria become resistant to antibiotics.
"If you are suffering with cold and flu symptoms or a sore throat you should rest, take plenty of fluids and speak to your pharmacist who will advise you on over the counter remedies that are available," said Dr Yoxall.
'Bacteria will always try to find ways to survive by evolving and developing resistance to antibiotics so we must stay one step ahead of the game.'
For 24 hour a day, seven days a week health information and advice call NHS Direct on 0845 4647, or you can visit http://www.nhsdirect.nhs.uk
* Patients with colds do not normally need medical advice but should consult their doctor if they are worried or if:
- a cough lasts more than three weeks
- they have shortness of breath or chest pains develop
- if they already have a chest complaint
For campaign details and patient leaflet, click here.
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30 Apr. 2017. <http://www.medicalnewstoday.com/releases/140071.php>
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