UK - If you regularly go the gym PruHealth will reward you with lower private medical insurance premiums. PruHealth is a brand new kind of private medical insurance that gives you all the cover you would expect but with one big difference - it actively encourages you to improve your health and rewards you for making the effort.

One of the ways you are rewarded is with lower insurance premiums, so in essence, the more you do, the less you can pay. If you look after yourself you could get 50%, 75% or even 100% of your premiums back to put towards the cost of next year\'s cover. But there\'s no need to overdo it. Even if you don\'t make a claim you\'ll still get 25% of your premiums back. In fact with PruHealth, even if you do claim, you could still save money.

Introducing PruHealth Vitality

Vitality is designed to help you actively improve your health and is what makes PruHealth so unique. By participating in Vitality activities, you earn Vitality points. The more points you collect in a policy year, the higher your Vitality status level becomes. This determines how much of your premium you receive to put towards your next year\'s cover and the level of other PruHealth benefits available.

Six reasons to join PruHealth today

PruHealth is committed to providing the best cover available

When it\'s time for renewal you get back at least 25% of any unclaimed premium towards the cost of next year\'s cover

You could save much more on next years cover if you make an effort to improve your health - up to 100%

You can save up to ?55 a month on membership fees with our health and fitness club partners; Cannons and Holmes Place

You\'ll receive preferential rates with our other PruHealth partners

You could get up to 20% off your first year\'s premium

Visit http://www.pruhealth.co.uk to find out more and get a quote.