Ardern Healthcare Limited Launches Pocketoilet™

Main Category: Medical Devices / Diagnostics
Article Date: 03 Apr 2009 - 0:00 PDT

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Following a successful pilot launch into the Pharmacy sector late last year Ardern Healthcare Ltd are pleased to announce the full launch of its novel new innovative male 'rescue' product, Pocketoilet™. Pocketoilet™ utilises advanced technology originally developed to relieve the problems of astronauts in space. The material will absorb urine up to 30 times its own weight.

POCKETOILET™ contains fluids safely whilst you are on the move. Designed for urine, the rapid performing super absorbent lining converts the fluid into a secure gel for safe disposal. POCKETOILET™ also helps contain odours and prevent germs from spreading. Ideal for travel and incontinence sufferers it is also recommended for the elderly and those with impaired mobility. The reinforced opening is easy to hold in use.

A single pouch can lock away 400ml of urine, with no danger of leakage, making it suitable for all males upwards of 3 years old. POCKETOILET™ is a glove box necessity for all male motorists who may get stuck in a traffic jam!

POCKETOILET™ is available as a single pouch with a recommended retail price of £3.91

The campaign will feature advertising in travel and women's magazines as well as posters in motorway service areas.

Pocketoilet™ is available in some branches of Halfords, independent pharmacies and some motorway service areas and garages. Pocketoilet™ can also be purchased on line at http://www.ardernhealthcare.com

David Perkins, Managing Director of Ardern Healthcare Ltd, commented 'We are extremely excited by the launch of Pocketoilet™ because there are so many potential uses for the technology. We hope to launch more products in the next 2 years. Our test market has shown that Pocketoilet™ has a wide spectrum of appeal ranging from those with impaired mobility to the motorist on the move. It even has a novelty appeal as a suitable stag party present!'

Source
Ardern Healthcare Ltd

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