New Health Series For South Asian People Hitting TV Screens, Diabetes UK
The programme called Simply Health is jointly sponsored by Diabetes UK, the cholesterol charity HEART UK and the Food Standard Agency (FSA). It will air on the satellite channel Sony TV Asia on Fridays at 6.30pm, Saturdays at 9am and Sundays at 11.30am.
During its 30 episodes, Simply Health will aim to teach and inform South Asian viewers about good nutrition and a healthy lifestyle particularly in relation to Type 2 diabetes, heart disease and stroke.
Insight into health
It follows the lives of a group of South Asian people and provides an insight into how they manage their health at home, work and in their leisure time. Simply Health will give information and solutions for change in a "Bollywood" style of Hindi.
Simply Health will have cooking demonstrations, offer practical tips on healthy South Asian dishes and dispel any commonly held myths. HEART UK Dietetic Advisor Baldeesh Rai and Cardiologist Dr Nabeel Ahmed will advise the participants on how to improve their lifestyles and manage their conditions better.
Celebrity chef Cyrus Todiwala will look at how traditional South Asian cuisine can be made healthier and other celebrity chefs such as Manju Mahli will make guest appearances on the show. The cricketer Mark Ramprakash and beauty therapist Bharti Vyas will also make guest appearances.
Imperative to reach out
Jenne Dixit, Equality and Diversity Manager at Diabetes UK, said: "We are delighted to be sponsoring Simply Health on Sony TV. It is absolutely imperative that we reach out to the South Asian community and communicate how serious Type 2 diabetes is. People of South Asian origin are six times more likely to have the condition than the general population."
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