Clorox Sponsors American Red Cross "Do More Than Cross Your Fingers" Preparedness Campaign

Main Category: Aid / Disasters
Article Date: 03 Sep 2009 - 1:00 PDT

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The American Red Cross is proud to announce that The Clorox Company has committed to sponsoring Do More Than Cross Your Fingers, a public awareness campaign encouraging and enabling personal preparedness in the event of an emergency.

Clorox's $500,000 sponsorship pledge includes both cash and marketing support that will expand the reach of the Red Cross preparedness message. A variety of consumer and media outreach efforts throughout the year will highlight the importance of being prepared, and offer easy steps every family can take.

"As a long-time partner of the American Red Cross, we're proud to support such an important campaign focused on family safety during emergencies," says Benno Dorer, Senior Vice President - General Manager, Cleaning Division at The Clorox Company. "Our goal is to help spread the word that a few simple steps in emergency planning can make a significant difference in protecting your family."

A recent Red Cross study shows that about half of all Americans have experienced an emergency situation. However, only about 12 percent are reasonably prepared to react to a disaster. The Red Cross urges people to get a kit, make a plan and be informed. The survey found that 47 percent of Americans have assembled an emergency kit. Looking at planning, 45 percent have chosen an out of town contact and less than one in four (24 percent) have practiced their emergency plan.

The Do More Than Cross Your Fingers campaign urges individuals to take the additional but simple steps that can help make all the difference when the unexpected happens.

"This campaign is about providing Americans with easy tips, information and tools on how to be better prepared," says Michael J. Brown, Vice President of Corporate and Foundation Partnerships for the American Red Cross. "We are grateful that Clorox is supporting Do More Than Cross Your Fingers to help us inform and empower individuals to be ready for disasters of all types and sizes." The campaign will also feature an interactive website (http://www.RedCross.org/domore) that allows visitors to share emergency kit personalization tips with others and creates customized lists of emergency kit items based on individual user needs. "Clorox's longstanding support of the Red Cross humanitarian mission is greatly appreciated and their support with the Do More Than Cross Your Fingers campaign is vital in helping to get America better prepared," adds Brown.

For generations, Clorox has proudly supported the American Red Cross by encouraging people to prepare for emergencies and by helping with disaster response efforts. Clorox's unique portfolio of products, including disinfecting bleach, disinfecting wipes and trash bags, help the Red Cross serve families in need.

Source
The Clorox Company
American Red Cross

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