Snapfish By HP Invites Consumers To "Share To Care" During Breast Cancer Awareness Month

Main Category: Breast Cancer
Article Date: 20 Sep 2009 - 0:00 PDT

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Snapfish by HP (NYSE:HPQ), the No. 1 online photo service, today announced the launch of its 2009 "Share to Care" campaign in support of breast cancer awareness month.

Throughout October, Snapfish will offer free "Share to Care" photo greeting cards for its customers to send to friends and family members. In addition, calendars, photo books, notebooks, notepads and stickers are at the Snapfish "Share to Care" Store, where 30 percent of all proceeds will be donated to Breastcancer.org.

For the first time, Snapfish is offering free greeting cards to encourage consumers to share their support with someone they care about with messages such as "Thanks for Your Support" and "Thinking of You."

Snapfish also is inviting its customers to participate in a "Share to Care" photo contest, encouraging them to show the unique ways that they support the fight against breast cancer with the larger Snapfish community. Twenty winners will be selected to receive a $300 donation, which Snapfish will donate in their name to the breast cancer organization of their choice.

"Breast cancer awareness, support, early detection and prevention are all very important to us because we know how important they are to the lives of our online community and our own Snapfish family," said Ben Nelson, general manager, Snapfish by HP. "We are proud to support this effort and hope the 'Share to Care' campaign goes a little way to help people further connect with their loved ones."

Snapfish will donate 30 percent of all proceeds from the sales of its breast cancer awareness products to Breastcancer.org, a non-profit organization dedicated to providing the most up-to-date, reliable, medically reviewed information on breast health and breast cancer to help those affected by breast cancer make the best decisions for their lives.

"We are excited to be partnering with Snapfish again this year on a new effort that reaches out a hand to women who need help today," said Hope Wohl, chief executive officer, Breastcancer.org. "From our own Breastcancer.org community, we know how important giving and receiving support can be. The Snapfish cards, stationery and photo books are a wonderful and inexpensive way for people to show they care."

Snapfish has a long-standing tie to breast cancer awareness and the support of the cause, fostered from within the company. In 2004, Natalie Long, director of product management, was diagnosed with stage I breast cancer; and in 2006, Lauren Patterson, merchandising manager, was diagnosed with stage III breast cancer. Both women are doing well today and have become advocates for awareness, early detection and prevention of the disease and help to inform and drive Snapfish's breast cancer awareness programming each year.

All Snapfish "Share to Care" products will be available throughout Breast Cancer Awareness Month this October.

Source
HP

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