General Mills Joins Unprecedented Coalition To Help Reduce Obesity

Main Category: Obesity / Weight Loss / Fitness
Article Date: 06 Oct 2009 - 22:00 PDT

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Reinforcing General Mills' on-going commitment to helping Americans achieve a healthy weight through energy balance, the company joined retailers, non-government organizations and peer food and beverage manufacturers today to launch the Healthy Weight Commitment Foundation (HWCF).

"We believe that companies like ours can make a difference, and we want to be part of the solution," said Ken Powell, General Mills Chairman and CEO. "General Mills' focused health and wellness strategy addresses the most important consumer health concerns: weight management, heart health, and living a healthier, more active lifestyle. Since 2005, we have improved the health and nutrition attributes of products representing 45 percent of our U.S. Retail business, and we are confident that we can continue to play a helpful role in addressing this issue by providing lower calorie, higher nutrient products to parents and their children, while continuing to support efforts to reinforce the importance of physical activity."

The HWCF is a national, multi-year effort to try to help reduce obesity - especially childhood obesity - by 2015. The HWCF will promote ways to help people achieve a healthy weight through energy balance - balancing calories consumed as part of a healthy diet with calories expended through physical activity. The initiative will focus its efforts on three critical areas where people spend much of their time - the marketplace, the workplace and schools.

Connecting with Consumers

General Mills' health and wellness strategy addresses weight management, heart health and living a healthier, more active lifestyle - the most important health concerns of American consumers. The company strives to provide products that offer great taste and convenience, while also delivering the nutritional benefits consumers are seeking.

Many General Mills products offer specific health benefits as part of a balanced and healthy lifestyle. The company has reduced the number of calories in products, added calcium, reduced fat, added vitamins, reduced sugar and sodium and increased fiber.

For example, studies show that just one in 10 U.S. consumers eat enough fiber. General Mills has responded with innovations in this important area, and now offers more than 30 fiber-added products - everything from yogurt to pancakes - under its category-leading Fiber One brand.

In the important area of whole grain nutrition, General Mills' Big G cereal division alone delivers almost 35 million servings of whole grain per day - helping ensure that 1 in 10 Americans get at least one serving of whole grain every day by eating a bowl of any Big G cereal, including category-leading cereals such as Cheerios, Chex and Kix.

Other examples of the company's focus on health and nutrition include more convenient ways to eat Green Giant vegetables, reduced-sodium Progresso soups and low-fat Yoplait yogurts.

Source
General Mills

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