Impact Fusion International Develops Caffeine Free 2 Ounce Hangover Relief Drink

Main Category: Alcohol / Addiction / Illegal Drugs
Article Date: 17 Nov 2009 - 4:00 PDT

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Impact Fusion International (PINKSHEETS: IFUS) announced it has developed a natural caffeine free "hangover" relief beverage to be sold in a 2 ounce shot. The beverage will contain Impact Fusion International's proprietary blend Nutri-Mastic™. The product has been developed for a U.S.-based multimillion dollar beverage company with distribution in more than half of the United States Market.

The most recent numbers available show that in the United States alone the economy suffers from approximately $148 billion annually in lost productivity directly related to over indulgence of alcohol. Hangovers from excessive alcohol consumption result in unpleasant physical and mental symptoms including fatigue, headache, dizziness, nausea, vomiting and diarrhea due to the loss of electrolytes, vitamins, mastic gum and ionic minerals.

This 2 ounce "hangover" relief beverage which contains Nutri-Mastic™ helps alleviate these symptoms. Nutri-Mastic™ replenishes the body with electrolytes, which supports hydration and pH balance. Furthermore, this 2 ounce beverage enhances cellular absorption of vitamins, mastic gum and ionic minerals that support the digestive system to alleviate gastrointestinal discomfort that is typically experienced with excessive alcohol consumption.

About Global Alcohol Related Lost Productivity

According to the Annals of Internal Medicine, Volume 132, Number 11, "Although a hangover might be considered trivial -- just desserts for the overindulgent -- it has substantial economic consequences." Based on a British study, the total productivity lost worldwide from developed countries was in excess of USD $150 billion. In particular, the following results were published: Alcohol use accounted for 2 billion pounds (USD $3.3 billion) in lost wages each year, most of which resulted from work missed because of hangovers. Alcohol costs in Canada amount to $7.5 billion each year, and $1.4 billion is lost each year because of decreased occupational productivity caused by hangover-like symptoms.

Studies in other countries have yielded similar per capita estimates for the annual cost of alcohol ingestion: Australia, $3.8 billion; New Zealand, $331 million with the United States losing $148 billion per annum. The study further reported that in the workplace, the greatest cost incurred by alcohol is the decreased productivity of affected employees as a result of hangover-related absenteeism and poor job performance.

Source
Impact Fusion International Inc.

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