Lactose-Free Eggnog Hits Stores in USA

Main Category: Public Health
Article Date: 07 Dec 2004 - 12:00 PDT


LACTAID® brings tidings of dairy comfort and joy to the millions of Americans who are lactose intolerant, with the launch of its new LACTAID® Eggnog, the only lactose-free eggnog now regionally available in the Northeast. This 100 percent lactose-free version of the traditional beverage is available now through the end of 2004, allowing everyone to savor a sip of the holiday spirit this year.

For many of us, the holidays just wouldn't be complete without a glass of Eggnog. But for those who suffer from lactose intolerance, meaning that they have difficulty digesting the milk sugars found in dairy, the creamy beverage has been off limits in past celebratory seasons. This year, LACTAID® Brand is introducing a new lactose-free Eggnog so that those who are lactose intolerant can indulge in their craving for this dairy treat without experiencing any of the unpleasant side effects.

The new LACTAID® Eggnog, the only dairy-based lactose-free Eggnog available, uses a traditional recipe, but simply adds the lactase enzyme that breaks down the milk sugar, lactose, that may cause unpleasant symptoms. Made from real milk and real cream, LACTAID® Eggnog is a delicious alternative for those who are lactose intolerant.

"This is the first year that I don't have to miss out on the annual holiday toast," said actress, director and LACTAID® brand spokesperson Joanna Kerns. "Now I can enjoy one of my favorite beverages without the discomfort. And because it tastes the same as the regular version, I can keep the LACTAID® Eggnog on hand for all of my holiday entertaining and my friends and family won't even know the difference."

Considering that 15 to 20 percent of the U.S. population is lactose intolerant1, chances are that a friend or relative visiting for the holidays may have this condition. Stocking up on LACTAID® Eggnog ensures that there is something for everyone at your table this season.

And for those who are dining out this season - whether it's a holiday brunch or New Year's Eve dinner - be sure to bring along LACTAID® Dietary Supplements which contain a natural enzyme to make dairy foods easier to digest. Taken with the first bite of dairy, LACTAID® Dietary Supplements help prevent symptoms before they can begin.

LACTAID® Eggnog will be available at select Roche Brothers, Shaws, Victory, Foodmaster, Stop & Shop and Demoulas supermarkets during the holidays.

To find out more information on lactose intolerance and LACTAID® Brand products visit http://www.lactaid.com.

About LACTAID® Brand

LACTAID® Brand Milk and Dietary Supplements are marketed by McNeil Nutritionals, LLC, a subsidiary of Johnson & Johnson. LACTAID® Brand products allow people with dairy digestive problems to enjoy dairy products once more. LACTAID® Dietary Supplements, which are available in both caplets and chewables, naturally break down milk sugar. LACTAID® Milk is perfect for drinking, cooking and baking and is available in whole, 1 percent, 2 percent, fat-free and calcium-fortified varieties. You can find out more about LACTAID® Brand Products at http://www.lactaid.com. or by calling 1-800-LACTAID.

About McNeil Nutritionals

McNeil Nutritionals, LLC, is a global marketer of innovative nutritional products. The company's mission is to give people the ability to actively manage their own health. McNeil Nutritionals' major brands include SPLENDA® No Calorie Sweetener, SPLENDA® Sugar Blend for Baking, VIACTIV® Soft Calcium Chews, VIACTIV® Multi-Vitamin Chews, LACTAID® Milk and Dietary Supplements, and BENECOL® Spreads and Smart Chews. McNeil Nutritionals, LLC, is headquartered in Fort Washington, PA.

About HP Hood

Founded in 1846, today HP Hood LLC is one of the largest branded dairy operators in the United States. In its traditional home territory of New England, its Hood lines of milk, cream, ice cream, cottage cheese and sour cream regularly rank number one in the six-state area. Hood also has national and super-regional processing and distribution operations in extended shelf-life products for well-known national brands. For more information about HP Hood, please visit www.hphood.com.

1 Journal of the American College of Nutrition, 2001

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