Babycenter® Launches Babycenter® My Pregnancy Application For Iphone® And Ipod Touch®

Main Category: Pregnancy / Obstetrics
Also Included In: Medical Devices / Diagnostics;  IT / Internet / E-mail
Article Date: 25 Aug 2010 - 4:00 PDT

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BabyCenter®, moms' most trusted parenting and pregnancy site, announced the launch of the BabyCenter® My Pregnancy application for iPhone and iPod touch.

This new, free application guides expectant moms through their pregnancy journey, offering award-winning, medically reviewed health content; advice from obstetricians, midwives, nutritionists, and other experts; daily activities and reminders; and conversation and connection with other moms-to-be in BabyCenter's community.

According to a recent BabyCenter poll, 60 percent of expectant moms want an application to track their pregnancy. Additionally, BabyCenter revealed the use of technology among moms has drastically increased in just a few years, with 92 percent of moms saying they take their cell phone/smart phone everywhere. Nearly 50 percent are interested in technology that empowers them to be better moms and use technology to manage day-to-day activities.

"The BabyCenter® My Pregnancy Today app is everything that millions of women love about BabyCenter right in their purse," says Linda Murray, BabyCenter editor-in-chief. "Mobile phones are changing the way women get their pregnancy and parenting information, and we want to make sure an expecting mom has all the answers she needs right at her side at all times. Our new app turns your iPhone into an expert guide for your exact date of pregnancy, making it that much easier to enjoy the rich, personal experience that is the journey of new motherhood."

Application features include:

-- Your pregnancy, day by day: BabyCenter's renowned weekly pregnancy experience now updated and expanded into a daily snapshot of your baby's development.

-- Fetal development images: Our one-of-kind, detailed weekly illustrations developed by expert medical illustrators.

-- Pregnancy checklist: An interactive to-do list is filled with activities and reminders to keep you on track with decisions, appointments, and more.

-- Award-winning videos: BabyCenter's exclusive and breathtaking 3-D animations of a baby developing in the womb and live-action videos of women giving birth (from natural to c-section).

-- Birth clubs: Instant, at-your-fingertips advice and support from BabyCenter women due at the same time.

-- Due date calculator: Quickly find your due date and count down to the big day.

-- Nutrition guide: Manage weight gain with tips and recipes to help you eat well.

In addition to the BabyCenter® My Pregnancy Today app, the company has successfully developed other innovative mobile applications for modern moms and moms-to-be. Booty Caller™, the first service of its kind, helps women conceive by alerting them via text message when they're most likely to be fertile. PhonyPhone™ turns a cell phone into a pretend phone so kids can dial away without making a real call a lifesaver for any mom who needs to keep a child entertained.

The BabyCenter® My Pregnancy Today application is the latest innovative BabyCenter mobile program designed to provide the modern mom with trusted advice and friendship that's remarkably right for her needs, and the first of its kind that will launch worldwide. Additionally, BabyCenter is currently participating in a number of maternal health projects around the globe including text4baby in the United States, collaboration with the Grameen Foundation in rural Ghana, and a new mobile program in India in an effort to reach underserved women and empower them to take control over their own health by implementing positive behavior changes.

Source: BabyCenter®, LLC

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