Together Teens And Neutrogena Raise $200,000 To Benefit Disaster Relief, Education And Environmental Charities

Main Category: Aid / Disasters
Article Date: 02 Sep 2010 - 6:00 PDT


Neutrogena, the #1 dermatologist-recommended skin care brand, announced today that, with the help of teens across America, the Wave for Change campaign achieved its goal of raising $200,000 for communities in need. The donation will be divided among three causes in the US and globally, as determined by teens on Neutrogena's Facebook Page.

Understanding their passion for positive social change, Neutrogena invited teens to show their support for the campaign by purchasing Oil-Free Acne Wash Pink Grapefruit products and the Wave® Sonic Power-Cleanser. For every product sold, Neutrogena pledged $1, up to $200,000, to GlobalGiving, an organization that links donors to meaningful causes including environmental, educational and disaster relief charities. GlobalGiving was instrumental in selecting three charities that aligned with the three causes identified by Neutrogena.

Neutrogena empowered teens to help determine how to split the donation among the causes. To make it quick and easy, teens were encouraged to visit the Neutrogena Facebook Page where they completed a quiz to identify the type of cause they would most likely support. The final distribution of funding, based on the results of the online activity, is as follows:

- 68% to the Women's Global Education Project, a charity that supports education
- 23% to the Lambi Fund of Haiti, a charity that provides disaster relief
- 9% to the Whaleman Foundation, a charity that works to protect the environment

"I think that it is incredible that people were able to come together and really make a big difference. For me, I really think education is important and I love going to schools and talking to children," commented Neutrogena Brand Ambassador Miranda Cosgrove. "It is a really awesome thing to be a part of," she said.

Now that the campaign has ended, teens can check the Neutrogena Facebook Page to learn more about the distribution of funding, including exactly how each GlobalGiving charity will put their share of the Wave for Change funds to good use.

With their share of the funds, the Women's Global Education Project will help girls in rural Africa who would otherwise not be able to attend school. Their efforts include scholarships for girls and adult literacy classes for mothers so they can support their daughters in school. The Lambi Fund of Haiti will use their share of the funds to help women and children affected by the recent Haiti earthquake. Their outreach includes providing clean drinking water and proper sanitation for local families as well as protection from violence for thousands of women and children forced to live in tent cities. The Whaleman Foundation will use their share of the funds to help wildlife impacted by the oil spill in the Gulf of Mexico. The campaign funds will help support their rescue and research mission in the Gulf.

"In working with Neutrogena for the Wave for Change campaign, GlobalGiving is proud to show teens everywhere that making a small purchase can make a big impact," said Donna Callejon, Chief Business Officer at GlobalGiving.

Source:
Neutrogena(R)
GlobalGiving

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