American Chiropractic Association Exclusively Endorses Medic Ice

Main Category: Complementary Medicine / Alternative Medicine
Article Date: 11 Mar 2005 - 12:00 PDT

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The American Chiropractic Association (ACA), the leading national association for the chiropractic profession, proudly announces its exclusive endorsement of Medic Ice, a topical gel-based analgesic that cools as it soothes aching muscles.

Thoroughly evaluated by a panel of practicing doctors of chiropractic, Medic Ice offers patients a unique combination of healing ingredients, natural herbals, essential oils and key minerals that target pain receptors and soothe aching muscles.

"Medic Ice provides fast long-lasting relief for pain associated with sore and aching muscles, muscle strain, backaches and stiffness," said ACA President Donald Krippendorf, DC. "The importance of soothing sore muscles and helping those muscles relax is vital for patient recovery and comfort."

The ACA chose Medic Ice for an exclusive endorsement because of the product's effectiveness and its many consumer benefits, including:

-- A convenient hands-free applicator
-- A non-sticky formula that glides on, leaving skin moisturized and silky
-- Quick absorption
-- Non-staining to clothes
-- No petroleum or mineral oil is included in Medic Ice

"An endorsement from the ACA is earned, and not given," said Devon Katzev, president and owner of Straight Arrow Products, Inc., makers of Medic Ice. "When we sent Medic Ice topical pain reliever for ACA evaluation, we let the product's performance speak for itself and we are pleased that our product will be the topical analgesic of choice for the ACA and its members."

To learn more about Medic Ice, as well as other Straight Arrow Inc. products, visit medicice.com or call 800-827-9815. For more information on this new relationship between the ACA and Medic Ice, contact Torrey Hairston at 800-986-4636, ext. 216.

About the American Chiropractic Association

The ACA, based in Arlington, Va., provides lobbying, public relations, professional and educational opportunities for doctors of chiropractic, funds research regarding chiropractic and health issues, and offers leadership for the advancement of the profession. ACA promotes the highest standards of ethics and patient care, contributing to the health and well-being of millions of chiropractic patients.

American Chiropractic Association
http://www.acatoday.com
http://www.medicice.com

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