Investigating The Drug Store Shopping Habits Of Americans Aged 50 And Over, USA

Main Category: Seniors / Aging
Article Date: 13 Mar 2005 - 18:00 PDT


Research and Markets has announced the addition of Drug Store Shopping Habits of Americans Aged 50 and Over to their offering.

This report gives extensive data on how often older Americans go to the drug store, which pharmacies they visit, how much they spend and what products they buy.

Also gives detailed data on internet shopping for items typically found in drug stores, drug purchases from Canada and through internet and direct mail channels.

Gives overall customer loyalty and drug store satisfaction ratings. Offers data on number of prescriptions filled per person and extent of insurance coverage.

Offers detailed store name recognition and use data for the following drug chains among others:

-- Revco. Eckerds

-- CVS

-- Rite Aid

-- Genovese

-- Thrifty Payless

-- Duane Reed

-- Walgreens

-- Lung's

-- Wal-Mart

-- Savon

Presents detailed demographic data for a wide range of product purchases, including cosmetics, food products, painkillers and cold remedies, prescription medicines, toothpaste, shaving products, hair care products, tobacco products and vitamins/supplements.

Sample Questions (45 in total)

1) About how many times per month do you go to the pharmacy?

2) Have you ever purchased prescription medicine from a Canadian supplier?

3) Do you purchase makeup and beauty aids regularly at your pharmacy?

This report is broken down into 16 segments (outlined in the contents) which can be purchased individually.

The report provides data on the following:

Assumptions about the number of Americans aged 50 and over and an Explanation of the descriptive variables used to segment the data

For more information visit
researchandmarkets.com/reports/c13887

Laura Wood
Senior Manager
Research and Markets
press@researchandmarkets.com
Fax: +353 1 4100 980
researchandmarkets.com/reports/c13887

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