LACTAID(reg) Launches New Faster Acting Dietary Supplement for the Lactose Intolerant, USA

Main Category: Allergy
Also Included In: Nutrition / Diet
Article Date: 28 Mar 2005 - 0:00 PDT

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LACTAID(reg) Fast Act Dietary Supplement, a new supplement that starts working quicker to help those who are lactose intolerant, is being shipped to stores nationwide this month. The new LACTAID(reg) Fast Act goes to work twice as fast as any other Ultra strength dietary supplement available to help prevent the symptoms of lactose intolerance.

Lactose intolerance, a condition that refers to the inability to digest milk sugars, is estimated to affect approximately 30-50 million Americans. For those suffering from this condition, enjoying dairy products is often a challenge, especially when dining out. Many often shun dairy items altogether to avoid the discomfort commonly associated with lactose intolerance. LACTAID(reg) Fast Act, which fits easily into a pocket or purse, allows those who are lactose intolerant to enjoy their favorite dairy foods again, whether it's a slice of pizza, a scoop of ice cream or a bowl of macaroni and cheese.

Like other dietary supplements, LACTAID(reg) Fast Act contains a natural lactase enzyme to make dairy foods easier to digest. However, because it works faster than any other Ultra strength lactase supplement available, a single LACTAID(reg) Fast Act caplet taken with the first bite of dairy helps prevent common lactose intolerance symptoms such as gas, diarrhea and bloating before they can start.

"The revolutionary new Fast Act technology allows us to provide lactose intolerance sufferers with a faster working product that dissolves more quickly and helps prevent symptoms before they can begin," said Dr. J. Roberto Moran, Director of Medical and Nutritional Affairs, McNeil Nutritionals, LLC.

LACTAID(reg) Fast Act is being shipped to grocery and drug stores nationwide throughout the month of March and will be available on shelves starting later this month. It will be available as 12 count, 32 count and 60 count caplets and as 32 count and 60 count chewables. Price varies by size, retailer and region, but can be purchased nationally with suggested retail prices ranging from $3.99 to $13.99.

To find out more information on lactose intolerance and LACTAID(reg) Brand products visit http://www.lactaid.com.

About LACTAID(reg) Brand

LACTAID(reg) Brand Milk and Dietary Supplements are marketed by McNeil Nutritionals, LLC, a Johnson & Johnson company. LACTAID(reg) Brand products allow people with dairy digestive problems to enjoy dairy products once more. LACTAID(reg) Dietary Supplements, which are available in both caplets and chewables, naturally break down the milk sugar, lactose. LACTAID(reg) Milk is perfect for drinking, cooking and baking and is available in whole, 1%, 2%, fat-free and calcium-fortified varieties. You can find out more about LACTAID(reg) Brand Products at http://www.lactaid.com or by calling 1-800-LACTAID.

About McNeil Nutritionals

McNeil Nutritionals, LLC is a global marketer of innovative nutritional products. The company's mission is to give people the ability to actively manage their own health. McNeil Nutritionals markets SPLENDA(reg) No Calorie Sweetener, SPLENDA(reg) Sugar Blend for Baking, VIACTIV(reg) Soft Calcium Chews, VIACTIV(reg) Multi-Vitamin Chews, LACTAID(reg) Milk and Dietary Supplements, and BENECOL(reg) Spreads and Smart Chews. McNeil Nutritionals, LLC is headquartered in Fort Washington, PA.

Johnson & Johnson

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