This event will provide participants with a broader overview, as well as specific detail of the market access, pricing and reimbursement environment in the region. Furthermore attendees will understand how to communicate with, engage and provide added-value to different stakeholders in order to enhance commercial, marketing performance and sales force effectiveness in key countries such as Turkey, Egypt, Saudi Arabia, United Arab Emirates, Jordan, Algeria and Morocco. A thorough understanding of this dynamic region will be achieved by hearing the perspectives of payers, government officials and key opinion leaders from academia, as well as learning from the case-study experiences from pharma industry veterans who have successfully overcome challenges to launch innovative medicines in this exciting region.

Why attend?
  • Learn more about how pricing and reimbursement decision making process works in the main countries in the region and the perspective of using pharmacoeconomic studies in the process.

  • Explore innovative approaches to market access in TMENA by understanding how policy makers, pharma manufacturers and academics are perceiving market access, pricing and reimbursement models in the region.

  • Understand the multi-stakeholder environment and the best ways of managing and engaging them in order to have a successful market penetration.

  • Learn what the best case practices are in commercial performance and how leading companies are maximizing their sales results in the region.

  • Benchmark, network and co-operate with pharma & non-pharma decision makers.
Who will benefit?

Pharmaceutical Manufacturers:
Vice-Presidents, Director, Managers involved in: Market Access, Pricing and Reimbursement, Health Outcomes, Health Economics, Payer-Relations, Governmental Affairs, Regulatory Affairs, Regional Directors, Area Managers, Commercial Operations, Commercial Excellence, Sales Force Effectiveness, Marketing and Business Operations.

Solution Providers & Consultants:
CEOs, Business Development, Senior Consultants, Regional Heads

Conference Dates: 14th - 15th June 2012
Venue: Istanbul, Turkey

Agenda request

To request the full agenda please click here.

For Booking Information contact:
Erika Vavrovicova
Tel: +421 232 660 382
Fax: +421 2 3301 0331
Email: erika@nextlevelpharma.com
Visit: http://www.nextlevelpharma.com