April 1st saw a major change for Big Pharma decision-making transferred to the clinical commissioning groups (CCGs). To help big pharma fully understand this new model Create HealthCare are hosting a free webinar.

Simon Grace, Head of Programme Delivery, Quality and Innovation Directorate, NHS North West Surrey CCG, Weybridge Hospital believes this is a good step-in to pharma - NHS collaboration. He states: "This is important, as a how-to guide to effectively approach and build a working relationship with commissioning units."

The webinar will include insights and answers from:

• Caroline Dawe, Managing Director, New Devon CCG
• Julian Given, Head of Informatics, Newcastle CCG
• Hasseena Winter, Healthcare Marketing Executive, Sanofi Aventis

Topics to be covered include:

• Who are the new payers post demise of PCTs/ SHAs?
• How do you create a value proposition for the CCGs?
• How do these changes effect your sales team?
• What are the top things to avoid under this new approach?

Sign up for free here: http://www.createhc.com/payer/