Creating a free account will enable you to subscribe to our daily and weekly email newsletters, as well as customize your reading experience to show only the categories most relevant to you.
Signing up only take a few minutes, so why not give it a try and see what you've been missing out on.
A new study published in SAGE Open finds that instead of breaking stereotypes, intellectually successful Black individuals may be susceptible to being remembered as "Whiter" and therefore 'exceptions to their race,' perpetuating cultural beliefs about race and intelligence. This new study shows that a Black man who is associated with being educated is remembered as being lighter in skin tone than he actually is, a phenomenon the study authors refer to as "skin tone memory bias."
"When a Black stereotypic expectancy is violated (herein, encountering an educated Black male), this culturally incompatible information is resolved by distorting this person's skin tone to be lighter in memory and therefore to be perceived as "Whiter," the main researcher, Avi Ben-Zeev, stated.
Researchers Avi Ben-Zeev, Tara Dennehy, Robin Goodrich, Branden Kolarik, and Mark Geisler conducted a two-part experiment with a total of 160 university students. In the first experiment, participants were briefly exposed to one of two words subliminally: "ignorant" or "educated," followed immediately by a photograph of a Black man's face. Later, participants were shown seven photos that depicted the same face - the original as well as three with darker skin tones and three with lighter skin tones. They were asked to determine which of these seven photographs was identical to the one that they had originally seen.
The researchers found that participants who were primed subliminally with the word "educated" demonstrated significantly more memory errors attached to lighter skin tones (identifying even the lightest photo as being identical to the original) than those primed subliminally with the word "ignorant." This skin tone memory bias was replicated in experiment two.
"Uncovering a skin tone memory bias, such that an educated Black man becomes lighter in the mind's eye, has grave implications," Avi Ben-Zeev stated. "We already know from past researchers about the disconcerting tendency to harbor more negative attitudes about people with darker complexions (e.g., the darker a Black male is, the more aggressive he is perceived to be). A skin tone memory bias highlights how memory protects this 'darker is more negative' belief by distorting counter-stereotypic Black individuals' skin tone to appear lighter and perhaps to be perceived as less threatening."
Find out more by reading the article, "When an 'Educated' Black Man Becomes Lighter in the Mind's Eye: Evidence for a Skin Tone Memory Bias."
Article adapted by Medical News Today from original press release. Click 'references' tab above for source.
Visit our Psychology / Psychiatry category page for the latest news on this subject.
Please use one of the following formats to cite this article in your essay, paper or report:
Publications, SAGE. "People remember educated black men as 'whiter'." Medical News Today. MediLexicon, Intl., 16 Jan. 2014. Web.
23 Apr. 2014. <http://www.medicalnewstoday.com/releases/271221>
Publications, S. (2014, January 16). "People remember educated black men as 'whiter'." Medical News Today. Retrieved from
Please note: If no author information is provided, the source is cited instead.
If you write about specific medications, operations, or procedures please do not name healthcare professionals by name.
For any corrections of factual information, or to contact our editorial team, please use our feedback form. Please send any medical news or health news press releases to:
Note: Any medical information published on this website is not intended as a substitute for informed medical advice and you should not take any action before consulting with a health care professional. For more information, please read our terms and conditions.
This page was printed from: http://www.medicalnewstoday.com/releases/271221.php
Visit www.medicalnewstoday.com for medical news and health news headlines posted throughout the day, every day.
© 2004-2014 All rights reserved. MNT is the registered trade mark of MediLexicon International Limited.